Lead Analyst - Customer Analytics

Position Overview

The Lead Analyst supports the Customer Analytics portfolio, developing strategic analyses and occasional reporting to unearth insights that inform action rooted in data, with little direction. This role serves as a subject matter expert, synthesizing data from myriad resources into cohesive, actionable stories.

Responsibilities

Analytics & Testing

• Develops strategic analyses to unearth insights, synthesizing data from disparate sources to tell cohesive, actionable stories.
• Defines analytical priorities for the functional area and delegates analysis work to support business timelines and objectives.
• Maintains overall responsibility for the quality of analytical output for the defined functional area.
• Proactively evaluates analytical processes and seeks better or faster ways to generate value for business decision-making.
• Utilizes common tools and platforms (e.g., SQL, GCP, Excel) and/or vendor platforms (Facebook, Instagram, DV360) to query, join, extract, and manipulate raw data.
• Delivers analysis, insights, and recommendations to both technical and non-technical audiences.
• Contributes to and implements statistically sound test designs, presenting findings to cross-functional stakeholders to inform mid- and long-term strategy.

Business Stakeholder Support

• Supports ad hoc requests for analytics and reporting, as well as questions from business stakeholders regarding methodology, metric interpretation, and self-service reporting tools.
• Prioritizes and addresses ad hoc analytics requests in a timely manner.
• Leads formal and informal training sessions with client groups to enable business stakeholders to answer questions using self-service tools like Intera (internal BI tool) and PowerBI.

Team Leadership & Development

• Acts as a coach/mentor for junior analysts, disseminating best practices and conferring knowledge.
• May manage a direct report, overseeing their analytical development and teammate engagement.

Requirements

• Experience with customer analytics across digital, retail, and omnichannel touchpoints.
• Proven track record in analyzing customer behavior, segmentation, lifetime value, churn, and acquisition metrics.
• Hands-on experience with data platforms and analytics tools such as SQL, Python/R, and visualization tools like Power BI or Looker.
• Experience with cloud data platforms (e.g., Google BigQuery) preferred.
• Experience with Customer Analytics, Customer Journey Analytics, and/or Customer Profiling Analytics is a plus.
• Strong knowledge of customer data models, including first-party data strategy, CRM data structures, and integrating data across multiple sources.
• Demonstrated ability to influence business strategy through customer insights.

Qualifications

• Bachelor's Degree or Equivalent Level Preferred (Economics, Statistics, Liberal Arts or Related Field).
• 5-7 Years of Experience.
• Proficiency in SQL, R, Python.
• Experience with BI tools (Tableau, Qlik, PowerBI).
• Experience with Testing and Optimization Tools.
• GCP or Azure Experience.

Company Information

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

Employment Type

Full time

Salary

Targeted Pay Range: $76,500.00 - $124,600.00. This is part of a competitive total rewards package that could include other components such as: incentive, equity, and benefits. Individual pay is determined by a number of factors.

Location Type

Information not provided.