Sporty Group

LATAM Performance Marketing Lead

Abu Dhabi, Abu Dhabi, United Arab Emirates

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Digital Marketing, Performance Marketing, Online Advertising, Sports BettingIndustries

LATAM Performance Marketing Lead

Employment Type: Full-time

Position Overview

Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate. As we expand our presence across Latin America, we are looking for a highly driven Performance Marketing Lead to spearhead our user acquisition efforts in Brazil and Mexico across both web and app platforms.

In this role, you will be responsible for scaling our digital marketing campaigns across channels such as Google, Meta, Kwai, programmatic networks, affiliate platforms, and other local inventory sources. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in fast-growing and competitive environments.

Responsibilities

  • Lead and execute the performance marketing strategy for Brazil and Mexico across web and app channels, aligned with business growth targets.
  • Manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms.
  • Drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimisation.
  • Develop affiliate and programmatic channels in LATAM, unlocking new scalable growth opportunities.
  • Analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement.
  • Collaborate with product, analytics, and creative teams to deliver localised and impactful marketing campaigns.
  • Stay on top of trends, regulations, and competitor strategies in the LATAM digital and sports betting space.
  • Build strong relationships with key partners to secure priority access and maximise impact.
  • Provide leadership within your areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team.

Qualifications

  • 5+ years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets.
  • Fluency in English and Portuguese is a must; Spanish is a strong plus.
  • Deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools.
  • Strong analytical mindset and confidence working with campaign data to drive decisions, improve performance, and scale growth.
  • Solid grasp of digital marketing fundamentals across SEO, SEM, paid social, affiliate, and email marketing.
  • Understanding of LATAM digital consumer behaviour, with awareness of local trends, platforms, and regulatory landscape.

Benefits

  • Quarterly bonuses
  • Flexible working hours
  • Top-of-the-line equipment
  • Referral bonuses
  • 30 days paid annual leave
  • Annual company retreat
  • Highly talented, dependable co-workers in a global, multicultural organisation
  • Our teams are small enough for you to be impactful
  • Our business is globally established and successful, offering stability and security to our Team Members

Company Information

Why Sporty

Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone.

You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.

Location: Brazil & Mexico

Skills

Google Ads
Meta Ads
Kwai
Programmatic Networks
Affiliate Marketing
Data Analytics
Google Analytics
AppsFlyer
Funnel Optimization
Performance Campaign Management
A/B Testing
Localization
Market Analysis
Partnership Development

Sporty Group

Sports app for news, scores, streaming

About Sporty Group

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, aiming to build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Campbell, CaliforniaHeadquarters
2013Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, EntertainmentIndustries
51-200Employees

Benefits

Quarterly Bonus
Flexible Work Hours
Paid Vacation
Annual Company Retreat

Risks

Resource allocation to Sociable Soccer may divert focus from Sporty.com's core offerings.
Technical integration of Sociable Soccer may affect user experience on Sporty.com.
Unified login system poses potential cybersecurity risks if not properly managed.

Differentiation

Sporty.com offers a free, ad-free sports app experience, unlike many competitors.
The app provides interactive features like chats with football legends, enhancing user engagement.
Sporty.com integrates live scores, streaming, and sports news in one seamless platform.

Upsides

Acquisition of Sociable Soccer expands Sporty Group's reach into the gaming sector.
Partnerships with sports organizations enhance content and provide monetization opportunities.
Growing demand for real-time sports information boosts Sporty.com's user base.

Land your dream remote job 3x faster with AI