LATAM Performance Marketing Lead

Abu Dhabi, Abu Dhabi, United Arab Emirates

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, Performance Marketing, Online Advertising, Sports BettingIndustries

Requirements

Candidates should possess at least 5 years of experience in performance marketing or user acquisition, preferably within the online sports betting industry, with proven success in LATAM markets; fluency in English and Portuguese is required, with Spanish being a strong plus; deep knowledge of key performance marketing platforms and tools, including Google Ads, Meta Ads Manager, programmatic platforms, and marketing automation tools; a strong analytical mindset and confidence working with campaign data to drive decisions, improve performance, and scale growth; and a solid grasp of digital marketing fundamentals across SEO, SEM, paid social, affiliate, and email marketing.

Responsibilities

The LATAM Performance Marketing Lead will lead and execute the performance marketing strategy for Brazil and Mexico across web and app channels, aligned with business growth targets; manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms; drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimisation; develop affiliate and programmatic channels in LATAM, unlocking new scalable growth opportunities; analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement; collaborate with product, analytics, and creative teams to deliver localised and impactful marketing campaigns; stay on top of trends, regulations, and competitor strategies in the LATAM digital and sports betting space; build strong relationships with key partners to secure priority access and maximise impact; and provide leadership within their areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team.

Skills

Google Ads

Meta Ads

Kwai

Programmatic Networks

Affiliate Marketing

Data Analytics

Google Analytics

AppsFlyer

Funnel Optimization

Performance Campaign Management

A/B Testing

Localization

Market Analysis

Partnership Development

Sporty Group

Sports app for news, scores, streaming

About Sporty Group

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, aiming to build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Campbell, CaliforniaHeadquarters

2013Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Quarterly Bonus

Flexible Work Hours

Paid Vacation

Annual Company Retreat

Risks

Resource allocation to Sociable Soccer may divert focus from Sporty.com's core offerings.

Technical integration of Sociable Soccer may affect user experience on Sporty.com.

Unified login system poses potential cybersecurity risks if not properly managed.

Differentiation

Sporty.com offers a free, ad-free sports app experience, unlike many competitors.

The app provides interactive features like chats with football legends, enhancing user engagement.

Sporty.com integrates live scores, streaming, and sports news in one seamless platform.

Upsides

Acquisition of Sociable Soccer expands Sporty Group's reach into the gaming sector.

Partnerships with sports organizations enhance content and provide monetization opportunities.

Growing demand for real-time sports information boosts Sporty.com's user base.

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