[Remote] LATAM Performance Marketing Lead at Sporty Group

The LATAM Performance Marketing Lead will lead and execute the performance marketing strategy for Brazil and Mexico across web and app channels, aligned with business growth targets; manage and optimize campaigns across Google Ads, Facebook Ads, TikTok, Kwai, and other performance platforms; drive user acquisition by improving key metrics (CPA, LTV, conversion rate) through data-driven testing and funnel optimisation; develop affiliate and programmatic channels in LATAM, unlocking new scalable growth opportunities; analyze campaign performance using tools like Google Analytics and AppsFlyer, identifying insights and areas for improvement; collaborate with product, analytics, and creative teams to deliver localised and impactful marketing campaigns; stay on top of trends, regulations, and competitor strategies in the LATAM digital and sports betting space; build strong relationships with key partners to secure priority access and maximise impact; and provide leadership within their areas of responsibility, fostering a collaborative and results-oriented culture within the performance marketing team.