Rula

Sr. Affiliate Marketing Manager (Remote)

United States

$153,800 – $171,900Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Mental HealthIndustries

Job Description

Salary: $153.8K - $171.9K Location Type: Remote Employment Type: FullTime

Company Mission & Values

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. Our aim is to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

About the Role

At Rula, every day brings a new opportunity to make mental healthcare work for everyone. Affiliate partnerships are a key part of that mission. In this role, you’ll build and grow relationships with organizations like Psychology Today, Zocdoc, and many others, helping hundreds of thousands of people discover Rula to receive the support they deserve. You’ll join a collaborative, thoughtful, and mission-driven Patient Marketing team that thrives on impact, experimentation, and innovation.

This role sits at the intersection of marketing, partnerships, analytics, and operations. It’s ideal for someone who enjoys both building strategy and rolling up their sleeves to make it happen. If you’re excited by the idea of making care more accessible while leading a team and shaping how we grow, we’d love to meet you.

Required Qualifications

  • 7+ years of marketing experience
  • 2+ years experience managing affiliate marketing programs and/or healthcare directory partnerships (e.g., Psychology Today, Zocdoc)
  • Proven track record of improving acquisition channels
  • Strong analytical skills and comfort working with performance data to make decisions
  • Excellent written and verbal communication skills, especially when working across teams
  • Familiarity with affiliate tracking tools and platforms such as Impact Radius, Commission Junction, Rakuten, etc.
  • Experience managing at least one direct report or a small team

Preferred Qualifications

  • Experience scaling affiliate programs at a growth-stage company
  • Experience negotiating contracts and managing external partners
  • Experience working remotely and managing remote teams
  • Experience with no-code workflow automation tools
  • Experience working in healthcare, mental health, or another regulated industry
  • Experience managing Psychology Today and/or Zocdoc partnerships

We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

Employee Benefits & Perks

We're serious about your well-being! As part of our team, full-time employees receive:

  • 100% Remote Work Environment: US-based only, with working hours designed to support a healthy work-life balance.
  • Attractive Pay and Benefits: Full transparency of pay ranges.
  • Comprehensive Health Benefits: Medical, dental, vision, life, disability, and FSA/HSA.
  • 401(k) Plan Access: Start saving for your future.
  • Generous Time-Off Policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees).
  • Paid Parental Leave: Available for all parents.
  • Employee Assistance Program (EAP): Support for your mental and physical health.
  • New Hire Home Office Stipend: Set up your workspace for success.
  • Quarterly Department Stipend: Fund team-building activities or in-person gatherings.
  • Wellness Events and Lunch & Learns: Explore a variety of engaging topics.
  • Community and Employee Resource Groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community.

Skills

Affiliate Marketing
Partnership Management
Healthcare Directories
Acquisition Marketing
Performance Data Analysis
Marketing Strategy
Analytics
Operations

Rula

Telehealth platform for mental health services

About Rula

Rula operates in the telehealth market, focusing on mental health services. The platform helps individuals find suitable therapists by matching them based on their preferences, insurance information, and specific needs. Rula partners with major insurance carriers to offer affordable mental healthcare, making it accessible to a wider audience. The company has a network of over 8,000 licensed therapists, ensuring high-quality care through thorough background checks and clinical reviews. Clients can connect with therapists via live video sessions, providing convenience and flexibility. Rula's goal is to simplify the process of accessing mental health support and to make therapy more affordable for everyone.

Los Angeles, CaliforniaHeadquarters
2019Year Founded
$107.9MTotal Funding
SERIES_BCompany Stage
Enterprise Software, HealthcareIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Remote Work Options
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Parental Leave
Mental Health Support
Home Office Stipend
Phone/Internet Stipend
Wellness Program

Risks

Increased competition from telehealth startups may erode Rula's market share.
Rapid provider network expansion could challenge consistent quality of care.
Reliance on insurance partnerships risks changes in reimbursement policies.

Differentiation

Rula offers a network of over 10,000 diverse, licensed mental health providers.
Rula's partnerships with major insurers ensure affordable care for over 120 million people.
Rula provides next-day therapy availability and 24/7 crisis support across the U.S.

Upsides

Partnership with Amino Health expands Rula's reach and patient acquisition potential.
Collaboration with Amazon enhances visibility and accessibility for mental health services.
Doug Newton's appointment as CMO strengthens clinical strategies and patient care quality.

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