Director, Programmatic

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, MediaIndustries

Requirements

The Director, Programmatic requires strategic leadership, empathetic people leadership, curiosity with accountability, executive communication and influence, operational excellence, resilience and adaptability, and self-driven growth. A deep understanding of full-funnel programmatic approaches and proficiency in DV360, The Trade Desk, and Amazon DSP are essential.

Responsibilities

The Director, Programmatic will lead the strategic vision for programmatic accounts, serve as the primary senior client contact, and manage/mentor programmatic teams. They will establish performance expectations, foster a collaborative culture, set quality standards, drive operational consistency, support resource planning, and oversee performance pacing and insights. This role also involves leading reporting strategy, collaborating with cross-functional leaders, and contributing to the evolution of the programmatic practice through training and process improvement.

Skills

Programmatic Media

DV360

The Trade Desk

Amazon DSP

Media Planning

Media Buying

CRM

Data Analytics

Retail Media

SEO

Digital Experiences

Strategic Leadership

People Leadership

Stakeholder Management

Client Relationship Management

Executive Communication

Operational Excellence

Barkley

Full-service marketing and advertising agency

About Barkley

Barkley is a marketing and advertising agency focused on creating modern brands that appeal to today's consumers. The agency works across various sectors, including consumer goods, finance, healthcare, non-profit, restaurant, retail, and travel, serving clients from large corporations to retail and hospitality brands. Barkley offers a wide range of marketing solutions, including advertising, communication, product innovation, media strategy, and talent management. By utilizing deep consumer insights, they develop campaigns that resonate with audiences and keep brands relevant. Their services include experience design, digital platform optimization, influencer activations, and creative campaign development, allowing them to support clients in achieving their business goals, whether launching new products or enhancing consumer engagement. Barkley's unique combination of creativity and data-driven insights sets them apart from competitors, ensuring they stay ahead of market trends.

Kansas City, MissouriHeadquarters

1964Year Founded

$5.1MTotal Funding

MERGERCompany Stage

Consulting, Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Life Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Risks

Rapid acquisitions may lead to integration challenges and cultural clashes within Barkley.

The merger with OKRP could result in operational inefficiencies and client conflicts.

Investment from a Chicago firm may lead to strategic shifts disrupting current operations.

Differentiation

Barkley is one of the largest independent, employee-owned advertising agencies in the U.S.

The agency combines creativity with data-driven insights for modern consumer engagement.

Barkley's integrated marketing approach spans multiple industries, ensuring brand relevance.

Upsides

Barkley's acquisition of Adlucent enhances its performance media and MarTech capabilities.

The merger with OKRP creates one of the largest independent marketing firms in the U.S.

Barkley's focus on ESG aligns with growing consumer demand for sustainable brands.

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