Sr. Performance Engagement Strategist

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Business Analytics, Statistics, or a related field, with over 5 years of experience in media/performance marketing analytics. A deep understanding of media performance KPIs, attribution concepts, and audience targeting is required, along with proficiency in Excel and PowerPoint. Familiarity with data visualization tools like Tableau or Power BI, strong analytical thinking, attention to detail, and clear communication skills are essential. Experience in automotive or consumer product marketing and exposure to tools such as Adobe Analytics, Google Analytics, or media buying platforms are preferred.

Responsibilities

The Performance Strategist will serve as a strategic partner to Brand Marketing, understanding business goals and marketing objectives to inform data-driven decisions. Responsibilities include delivering end-to-end campaign performance analyses by connecting paid media, site engagement, and audience strategy, and partnering with stakeholders to interpret data and provide actionable recommendations. The role involves leading performance marketing reviews with insights and optimization ideas, collaborating with data scientists and analysts, and translating technical findings into clear summaries for partners. Additionally, the strategist will shape reporting dashboard views with the data visualization team, automate recurring reports, and monitor marketing performance trends to identify testing or improvement opportunities.

Skills

Performance Marketing

Analytics

Data Analysis

Campaign Optimization

Media Analytics

Cross-channel Analytics

Stakeholder Management

Data Visualization

Reporting

Marketing Strategy

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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