Integrated Marketing Manager at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Identity, MarketingIndustries

Requirements

Thrives in dynamic environments
Blends analytical thinking with creativity
Brings a builder’s mindset

Responsibilities

Own the development and execution of GTM plans for product launches, feature rollouts, and strategic initiatives
Start with business objectives and insights, define strategic marketing plans that define value propositions and key messaging, and lead the development of campaigns that deliver the right message to the right people at the right time
Collaborate with Product, Analytics, Growth, and Comms to ensure initiatives are timed, messaged, and measured for maximum impact
Craft and evolve positioning and messaging frameworks tailored to target audiences, products, and use cases
Balance emotional resonance with functional clarity, using insights and structured narrative development
Ensure message consistency across channels, touchpoints, and partnerships
Build full-funnel marketing plans across paid, owned, earned, and lifecycle channels—designed to drive business outcomes
Translate insights into clear briefs for creative, lifecycle, and media teams, setting a high bar for execution
Ensure campaigns are strategically aligned, on-brand, and performance-driven
Align initiative KPIs to top-level Marketing KPIs to drive adoption, engagement, conversion, and trust; partner with analytics to track and optimize
Translate brand goals (e.g., perception, awareness) into actionable marketing tactics and measurable results
Lead post-campaign analysis to surface insights and inform future strategies

Skills

Key technologies and capabilities for this role

Integrated MarketingCampaign DevelopmentProduct MarketingBrand ManagementGo-to-MarketStrategic StorytellingMulti-Channel CampaignsConsumer MarketingMarket Insights

Questions & Answers

Common questions about this position

What is the compensation for the Integrated Marketing Manager role?

This information is not specified in the job description.

Is this Integrated Marketing Manager position remote or does it require office work?

This information is not specified in the job description.

What skills are required for the Integrated Marketing Manager role?

The role requires analytical thinking blended with creativity, a builder’s mindset, strategic planning for GTM and campaigns, and the ability to craft positioning and messaging.

What is the company culture like at ID.me?

ID.me is a seed-stage, high-growth, high-performing company building its foundational marketing team, offering a dynamic environment for hands-on builders to establish a category-creator and iconic brand.

What makes a strong candidate for the Integrated Marketing Manager position?

Strong candidates thrive in dynamic environments, blend analytical thinking with creativity, bring a builder’s mindset, and have experience in strategic storytelling, campaign development, and GTM execution.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees