Snowflake

Industry Principal, Retail Marketing & Advertising

New York, New York, United States

$261,000 – $372,700Compensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Consumer Packaged Goods (CPG), Automotive, Data Cloud, Enterprise SoftwareIndustries

Position Overview

  • Location Type: Remote
  • Job Type: Full-Time
  • Salary: $261K - $372.7K

Join the Snowflake team and help build the future of the AI Data Cloud. Snowflake’s founders designed a data platform built for the cloud, and now they’re expanding it to power the Data Cloud – a world with endless insights. Snowflake is seeking an Industry Principal, Marketing & Advertising to work with Field Sales teams to develop and close new business for targeted accounts within the Retail, CPG, and Automotive sub verticals. You’ll act as a visionary and industry expert, applying your experience to build enterprise software go-to-market strategies. You will collaborate closely with customers, acting as a trusted advisor to understand their challenges and goals.

Requirements

  • 15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry.
  • Experience with a broad set of marketing and advertising technologies, including CDPs, DMPs, Data Clean Rooms, Media Buying, and Measurement tools.

Responsibilities

  • Develop account strategies and build trusted relationships with strategic Retail, CPG, and Automotive Brand and Agency accounts.
  • Speak at industry events and bridge Snowflake’s vision for the industry from the CTO to the CMO.
  • Build strategic relationships with the marketing ecosystem, including marketers, system integrators, agencies, and other demand-side organizations.
  • Partner with industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy.
  • Develop and deploy an enablement strategy to build a strong foundation of industry knowledge within the organization.
  • Collaborate with product teams to prioritize and deliver industry-specific capabilities in future product roadmaps.
  • Partner with product marketing teams to drive industry awareness and pipeline development.
  • Oversee account prioritization, solution and sales play creation to educate and enable sales, sales engineers, pre-sales, and customer success teams.
  • Collaborate with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partners.

Application Instructions

  • Details missing - further information would be needed to complete this section.

Skills

Industry expertise
Account strategy
Relationship building
Public speaking
Industry event participation
Go-to-market strategy
Customer collaboration
Product collaboration
Partner and alliance management
Demand generation
Solution and sales enablement
Industry-specific capabilities development

Snowflake

Data management and analytics platform

About Snowflake

Snowflake provides a platform called the AI Data Cloud that helps organizations manage and analyze their data. This platform allows users to store and process large amounts of data efficiently, offering services like data warehousing, data lakes, data engineering, data science, and data sharing. Snowflake's system works by uniting data from different sources, enabling secure sharing and performing various types of analytics. What sets Snowflake apart from its competitors is its ability to operate seamlessly across multiple public clouds, allowing users to access their data from anywhere. The company's goal is to help businesses leverage their data for better decision-making by providing a flexible subscription-based service that scales according to their needs.

Bellevue, WashingtonHeadquarters
2012Year Founded
$1,341.3MTotal Funding
IPOCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
5,001-10,000Employees

Benefits

We've got your back - We offer comprehensive health insurance plans, health savings accounts, robust retirement plans, and generous life and disability insurance.
A Balanced Lifestyle - All Snowflakes have access to our weekly online lunch and learns, virtual workout classes, and ergonomic work-from-home equipment. We offer on-demand mental health and wellness programs to support our employees and their families.
Your People Matter - Help offset the cost of growing your family with our fertility benefits and family planning resources. Count on our generous time-off and various leave plans for you to rest, refuel, and sustain a great work-life balance.
Global Snowflake Team - No matter where you are in the world, we will get you connected and supported with a work-from-home setup.
Treat Yourself - Personalize your Snowflake benefits by tapping into our employee discounts and pre-tax selections.
Invest In Your Future - Eligible employees enjoy new hire equity, Employee Stock Purchase Plan (ESPP), and a quarterly bonus or commission program.

Risks

Integration challenges from Datavolo acquisition may disrupt operations and customer service.
Increased competition from Mistral AI could challenge Snowflake's market position.
Convertible senior notes pricing may increase financial pressure if market conditions worsen.

Differentiation

Snowflake offers a unified platform for diverse data workloads, unlike traditional solutions.
The AI Data Cloud enables near-unlimited scale and performance for data mobilization.
Snowflake's seamless multi-cloud experience ensures efficient data operations across locations.

Upsides

Acquisition of Datavolo enhances Snowflake's open data integration capabilities.
Investment in Metaplane boosts AI-driven data quality solutions for Snowflake users.
Snowflake Ventures' investment in Hex expands accessibility of data tools to non-technical users.

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