Truv

Head of Marketing

Remote

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, SaaS, Mortgage TechnologyIndustries

About Truv

Truv empowers mortgage lenders, banks, credit unions, and government agencies to make faster, smarter verification decisions through consumer-permissioned income and employment data. By integrating with payroll systems and financial platforms, Truv reduces verification costs up to ~60–80% and offers real-time transparency and regulatory compliance.

Role Overview

Demand Generation at Truv isn’t just about filling the funnel—it’s about building the machine that turns awareness into revenue, and spotting the next opportunity for growth.

As our Head of Marketing, you’ll lead all demand generation efforts, balancing two key priorities:

  • Run the Engine – Build and scale always-on programs that ensure Truv is consistently in front of in-market buyers and turning interest into pipeline.
  • Find the Next Stair Step of Growth – Design strategic campaigns that generate new spikes in demand, unlock expansion, and open up new customer segments.

You’ll be both the architect and operator of this engine, collaborating cross-functionally with Sales, Product, and Customer Success while leading a growing marketing team.

Key Responsibilities

  • Full-Funnel Demand Generation: Craft multi-channel strategies (ABM, paid media, content, webinars, events, partnerships, email, SEO) that scale both field and digital revenue pipelines.
  • PLG Strategy & Execution: Drive self-serve onboarding, trial sign‑ups, usage-based growth, and product-qualified leads conversion. Build cadence and channels to accelerate free-to-paid conversion.
  • Messaging & Positioning: Collaborate with Product Marketing to refine Truv’s positioning—highlighting real-time data, borrower empowerment, GSE alignment, and efficiency in lending workflows.
  • Cross-Functional Collaboration: Align marketing with Sales, Product, RevOps, and Customer Success to optimize funnel flows from awareness to revenue.
  • Analytics & Optimization: Monitor critical KPIs: MQLs, PQLs, SQLs, conversion rates, CAC, ROI, and leverage data to continually iterate and scale marketing impact.
  • Team Leadership & Enablement: Build, mentor, and scale a high-performing team across demand, product marketing, content, and growth engineering.
  • Budgeting & Forecasting: Manage marketing budgets, forecast pipeline impact, and deliver transparent results to executive leadership.

Must-Have Qualifications

  • 10+ years experience in B2B SaaS marketing, including leading demand generation and PLG initiatives.
  • Proven track record scaling marketing motion from early-stage inbound pipeline to enterprise and self-serve revenue growth.
  • Hands-on experience with PLG playbooks—driving growth with usage-based models, onboarding flows, and conversion optimization.
  • Deep expertise in marketing tech stack: CRM (Hubspot), MQL/PQL scoring, automation tools (Clay, Pipedream), analytics dashboards.
  • Strong analytical mindset; proven experience in data-driven funnel optimization and attribution modeling.
  • Exceptional leadership skills with a history of building cross-functional teams and enabling SDR/BDR alignment.
  • Experience marketing fintech or verification solutions to financial institutions or lending verticals preferred.

Preferred Skills

  • Platform-builder mindset—scaling repeatable GTM processes.
  • Experience running ABM programs targeting enterprise lenders and credit unions.
  • Familiarity with compliance and income-verification regulations (e.g., DU/AIM).
  • Ability to craft persuasive messaging that resonates across buyer personas (e.g. compliance, operations, lending executives).

Benefits

  • Competitive equity package
  • Health, dental, and vision insurance
  • 401(k)
  • Flexible vacation policy
  • Fully remote
  • High-impact role with significant independence and clear growth trajectory
  • Opportunity to shape the future of financial data access

Salary: $180,000 - $250,000 a year

Skills

Demand Generation
Marketing Strategy
ABM
Paid Media
Content Marketing
Webinars
Events
Partnerships
Email Marketing
SEO
PLG Strategy
Product-Led Growth
Messaging
Positioning
Cross-functional Collaboration
Analytics
KPI Monitoring
MQL
PQL
SQL
CAC
ROI

Truv

Consumer-permissioned financial data platform

About Truv

Truv provides a platform that allows financial organizations to access consumer-permissioned data, which includes income and employment verification, direct deposit switching, and employment history verification. The platform works by integrating various data sources, enabling organizations to make informed decisions while reducing risks and costs associated with customer acquisition and verification processes. What sets Truv apart from its competitors is its comprehensive access to all consumer-permissioned financial data sources, which allows for quicker launches and a more efficient workflow. The goal of Truv is to empower financial organizations to operate more confidently and effectively by providing high-quality data and tools that drive growth.

New York City, New YorkHeadquarters
2020Year Founded
$27.7MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Remote Work Options
Paid Vacation
Professional Development Budget
Stock Options
401(k) Retirement Plan
Unlimited Paid Time Off

Risks

Increased competition from Plaid and Finicity threatens Truv's market share.
Data privacy concerns could arise due to handling sensitive financial information.
Economic downturns may reduce demand for mortgage-related verification services.

Differentiation

Truv offers unmatched coverage with access to every consumer-permissioned financial data source.
Truv's platform integrates seamlessly with leading mortgage POS systems like Lodasoft and BeSmartee.
Truv provides a rich developer experience, enabling quick launches for financial organizations.

Upsides

Truv's partnerships streamline mortgage processes, reducing costs by 60-80% for lenders.
The platform supports 95% of the U.S. workforce, enhancing verification accuracy and speed.
Truv's integration with Fannie Mae's DU service offers lenders Day 1 Certainty.

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