Strategic leader and hands-on executor thriving across Brand and Product Marketing, creative studio, local marketing, social media & influencer marketing, and PR
Player-coach able to inspire and lead the Marketing function
Experience driving creative campaigns and collaborating with teams to elevate global presence
Ability to lead marketing for fast-growing product portfolio and positioning with B2C and B2B audiences to drive business growth
Skill in generating bold, creative ideas and executing ambitious campaigns that resonate at scale, shape narratives, and drive results
Capability to work cross-functionally with marketing team (including growth and local marketers) to align efforts and maximize success
Proficiency in sourcing and synthesizing user, product, and market insights to guide messaging, audience understanding, and priorities
Experience building and growing high-performing teams through coaching, collaboration, and clear direction
Ability to collaborate closely with founder and leadership team to shape and execute marketing plans
Responsibilities
Lead the marketing function to deliver on product portfolio and positioning with new B2C and B2B audiences, driving business growth
Generate bold, creative ideas and bring them to life through ambitious campaigns
Lead cross-functionally with marketing team to enable work, align efforts, and maximize success
Source and synthesize user, product, and market insights to guide messaging, audience understanding, and marketing priorities
Build and grow a high-performing marketing team through coaching, collaboration, and direction
Collaborate with leadership team to shape and execute marketing plans
Oversee Creative Studio: Lead in-house creative team to deliver high-quality, innovative assets across channels
Oversee Local Marketing: Develop and execute tailored strategies and build partnerships with local partners (e.g., brands, influencers)
Oversee Social Media: Manage strategy and execution to grow presence, engagement, and community
Oversee Influencer Marketing: Build and manage community of influencers and advocates
Oversee Brand Strategy & Marketing: Define and evolve brand strategy and implement initiatives
Oversee Public Relations: Lead efforts to secure media coverage and communicate vision and achievements