Head of Marketing at Goodnotes

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, EdTechIndustries

Requirements

Strategic leader and hands-on executor thriving across Brand and Product Marketing, creative studio, local marketing, social media & influencer marketing, and PR
Player-coach able to inspire and lead the Marketing function
Experience driving creative campaigns and collaborating with teams to elevate global presence
Ability to lead marketing for fast-growing product portfolio and positioning with B2C and B2B audiences to drive business growth
Skill in generating bold, creative ideas and executing ambitious campaigns that resonate at scale, shape narratives, and drive results
Capability to work cross-functionally with marketing team (including growth and local marketers) to align efforts and maximize success
Proficiency in sourcing and synthesizing user, product, and market insights to guide messaging, audience understanding, and priorities
Experience building and growing high-performing teams through coaching, collaboration, and clear direction
Ability to collaborate closely with founder and leadership team to shape and execute marketing plans

Responsibilities

Lead the marketing function to deliver on product portfolio and positioning with new B2C and B2B audiences, driving business growth
Generate bold, creative ideas and bring them to life through ambitious campaigns
Lead cross-functionally with marketing team to enable work, align efforts, and maximize success
Source and synthesize user, product, and market insights to guide messaging, audience understanding, and marketing priorities
Build and grow a high-performing marketing team through coaching, collaboration, and direction
Collaborate with leadership team to shape and execute marketing plans
Oversee Creative Studio: Lead in-house creative team to deliver high-quality, innovative assets across channels
Oversee Local Marketing: Develop and execute tailored strategies and build partnerships with local partners (e.g., brands, influencers)
Oversee Social Media: Manage strategy and execution to grow presence, engagement, and community
Oversee Influencer Marketing: Build and manage community of influencers and advocates
Oversee Brand Strategy & Marketing: Define and evolve brand strategy and implement initiatives
Oversee Public Relations: Lead efforts to secure media coverage and communicate vision and achievements
Oversee Product Marketing: Drive product marketing initiatives

Skills

Key technologies and capabilities for this role

Brand MarketingProduct MarketingSocial Media MarketingInfluencer MarketingPRMarketing StrategyCampaign ManagementLeadershipCreative Direction

Questions & Answers

Common questions about this position

What is the salary for the Head of Marketing position?

This information is not specified in the job description.

Is this a remote role or is there a required office location?

This information is not specified in the job description.

What skills and experience are required for the Head of Marketing role?

The role requires strategic leadership and hands-on execution across Brand and Product Marketing, including creative studio, local marketing, social media & influencer marketing, and PR. Key abilities include generating bold creative ideas, leading cross-functionally, translating insights to action, building high-performing teams, and collaborating with leadership.

What are Goodnotes' company values?

Goodnotes' values are: Dream big—Be visionary, strategic, and open to innovation; Build great things—Work in service of our users, always improving and pushing higher; Operate as an owner—Take responsibility with bold decision-making and bias for action; Win like a sports team—Be trusting and collaborative while empowering others; Learn and grow fast—Never stop learning and iterate fast; Share our passion—Share ideas and practice enthusiasm and joy.

What makes a strong candidate for the Head of Marketing role at Goodnotes?

A strong candidate is a player-coach who thrives across Brand and Product Marketing, can dream big with bold ideas, lead and grow a high-performing team, translate insights into action, and collaborate closely with leadership to drive global growth for B2C and B2B audiences.