[Remote] Director of Global Marketing at GE Healthcare

Remote

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Surgical TechnologyIndustries

Requirements

Bachelor’s Degree in Marketing, Business Administration, Biosciences, or related disciplines
15+ years marketing/commercial experience with at least 10+ years of product marketing experience
5+ years of direct people management experience
5+ years of experience leading global teams
3+ years of experience in field or region product marketing experience, to include go to market launch and/or pricing experience
Excellent oral and written communications skills
Healthcare product/industry acumen
Ability to travel 40% of the time

Responsibilities

In partnership with the Product Leader(s), develop and implement a coherent growth strategy for the Surgical Innovation (SI) business
Define and develop the global marketing plan for the business, including value proposition, positioning, segmentation, marketing mix, and aligning marketing execution across all geographies and market segments
Own and drive the Marketing Commercial Activation process in all product segments within the business segment
Drive commercialization of new product introductions (NPIs) and installed base programs into the regions
Create portfolio positioning, pricing & targeting to achieve market share growth objectives
Partner with Region Product Marketing and Learning & Development teams to produce and at times deliver product sales training programs for the Product Sales Specialists
Lead and coordinate strategic planning processes for the business segment
Integrate with necessary supporting functions to enable the success of global marketing plans including Marketing communications, Market and competitive analysis, and the development of a digital strategy
Gain customer insights, understand customer wants, needs and problems; evaluate the portfolio versus customer needs and competitive actions to identify opportunities
Create and drive global segmentation strategy and processes to target stronger value propositions for the business market segments
Develop and lead team of marketing professionals
Develop and manage processes and programs to increase customer awareness, preference, and purchase intent (e.g., demand generation campaigns)
Partner with commercial leaders to drive stronger commercialization plans
Assess portfolio competitiveness globally across regions and segments, current and future
Actively solicit and share competitive intelligence
Own global strategy for trade shows, show sites and customer visits

Skills

Key technologies and capabilities for this role

Global MarketingMarketing StrategyProduct LaunchMarket SegmentationValue PropositionPositioningPricing StrategyCommercial ActivationCustomer InsightsStrategic PlanningSales TrainingPortfolio Management

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

What is the location or remote work policy for this role?

This information is not specified in the job description.

What are the key responsibilities or skills needed for the Director of Global Marketing role?

Key responsibilities include developing and implementing growth strategies, leading global marketing plans, driving commercialization of new products, gaining customer insights, and developing a team of marketing professionals.

What is the company culture or mission for the Surgical Visualization and Guidance team?

The Surgical Visualization and Guidance (SVG) team is committed to designing active imaging systems to help surgeons visualize anatomy, guide interventions, and navigate inside the body, with a mission to change the standard of care in surgical intervention through real-time visual guidance.

What makes a strong candidate for this Director of Global Marketing position?

A strong candidate will have experience leading global marketing strategies, driving product commercialization, gaining deep customer insights, partnering across teams, and developing marketing teams.

GE Healthcare

Healthcare technology and data analytics provider

About GE Healthcare

GE Healthcare provides a range of healthcare technologies and services aimed at improving patient care. Its main products include imaging systems, mobile diagnostic devices, patient monitoring solutions, and advanced software for data analysis. These products help medical professionals make informed decisions and enhance the efficiency of healthcare delivery. Unlike many competitors, GE Healthcare invests significantly in research and development, allocating $1 billion each year to innovate and enhance its offerings. The company’s goal is to support healthcare providers in delivering better patient outcomes, as evidenced by its technology supporting over 300,000 patients daily and managing 2 billion patient scans each year.

Chicago, IllinoisHeadquarters

1892Year Founded

N/ACompany Stage

Data & Analytics, HealthcareIndustries

10,001+Employees

Risks

Emerging AR technologies increase competition in medical imaging.

Regulatory challenges may delay AI application expansions in healthcare.

Dependence on clinical trial success for new product market positioning.

Differentiation

GE Healthcare invests $1 billion annually in R&D for product innovation.

The company supports over 300,000 patients daily with its healthcare technologies.

GE Healthcare's AIR Recon DL offers 3D motion-insensitive imaging for enhanced MRI quality.

Upsides

Acquisition of Caption Health expands AI-powered ultrasound capabilities.

Successful Phase III trial of [18F]flurpiridaz enhances coronary artery disease detection.

Collaboration with Wayra accelerates digital health innovation in EMEA.

Land your dream remote job 3x faster with AI

Try Jobo Free