[Remote] Director, Demand Generation at Webflow

United States

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$171,000 – $223,200Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Digital Experience PlatformIndustries

Requirements

Experience leading and scaling sales-led B2B growth initiatives for mid-market to enterprise prospects
Ability to develop and execute demand generation strategies aligned with go-to-market strategy
Expertise in designing and implementing integrated multi-channel campaigns (email, paid media, social media, SEO, webinars, events, content syndication, ABM)
Strong analytical skills to optimize channel performance, marketing funnel, and maximize ROI using data
Knowledge of digital marketing trends and emerging channels/technologies
Proven collaboration with sales, product marketing, and growth teams to align programs with sales goals
Capability to own reporting, analytics, and presentations on ROI, pipeline contribution, and lead conversion rates to senior leadership
Location: Remote-first (United States); relevant experience, knowledge, qualifications, and skills for compensation determination

Responsibilities

Lead generation strategy: Develop and execute strategies for consistent, high-quality pipeline growth targeting mid-market and enterprise customers
Develop and execute multi-channel campaigns across digital channels such as email, paid media, social media, and SEO
Optimize channel performance by analyzing data to enhance performance and maximize ROI
Oversee and implement multi-channel campaigns (digital, email, webinars, events, content syndication, ABM) to drive engagement and sales-qualified leads
Innovate by staying current on digital marketing trends and integrating new platforms or technologies
Collaborate with sales leadership to align marketing programs with sales goals, deliver qualified leads, and improve lead-to-close conversion rates
Own reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates; present insights to senior leadership
Continuously optimize the demand generation funnel through testing new channels and strategies
Report to the VP, Growth Marketing

Skills

Key technologies and capabilities for this role

Demand GenerationB2B MarketingPipeline GrowthMulti-Channel CampaignsLead GenerationLead NurturingMarketing Funnel OptimizationGo-to-Market StrategySales AlignmentProduct Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Director, Demand Generation role?

The base pay ranges are Zone A: $171,000 - $223,200; Zone B: $180,000 - $235,800; Zone C: $189,900 - $248,400 USD, depending on geographic location, experience, knowledge, qualifications, and skills.

Is this a remote position, and what are the location requirements?

This is a remote-first role for candidates in the United States.

What are the key responsibilities or skills needed for this role?

Key responsibilities include leading demand generation strategies for pipeline growth, developing multi-channel campaigns across email, paid media, social media, and SEO, and optimizing channel performance for mid-market and enterprise customers.

What is the company culture like at Webflow?

Webflow is a remote-first company built on trust, transparency, creativity, grit, and moving fast without sacrificing quality, with a mission to empower teams through an open, creative, and equitable future for the web and work.

Are there any bonuses or additional compensation?

This role is eligible for Webflow's company-wide bonus program, with target amounts as a percentage of base salary varying by career level, based on company performance against financial and operational goals.

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.

GreenSock acquisition may cause developer community backlash over GSAP's future.

New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.

The platform offers a subscription model with diverse pricing plans for various needs.

Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.

AI integration in Webflow enhances user experience and design efficiency.

Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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