Growth Marketing Specialist

Job Description

We are a fast-growing B2B tech company focused on delivering cutting-edge AI and digital solutions to help businesses transform, automate, and scale. Our clients range from innovative startups to enterprise-level organizations across various industries. We’re looking for a strategic and creative Content & Growth Marketer to help us build a strong online presence, position our brand as a thought leader, and drive measurable business growth.

What You'll Do

As our Growth Marketing Specialist, you'll be a key player in driving our acquisition, activation, retention, and revenue goals. You'll work across the entire customer lifecycle, constantly testing, learning, and optimizing. Your responsibilities will include:

Thought Leadership & Community Engagement

• Position the company and our team as experts in the AI and tech space through owned and earned content.
• Identify speaking or publication opportunities and contribute to industry conversations.
• Build and engage a community of followers, clients, and potential partners on social and professional platforms.

Content Strategy & Brand Building

• Develop and execute a content strategy that builds brand awareness, showcases our expertise, and educates our target audience.
• Create and manage a content calendar covering thought leadership articles, case studies, whitepapers, blog posts, email campaigns, and social media.
• Collaborate with internal teams (vertical leads, sales, tech teams) to extract insights and turn them into compelling stories.
• Ensure all content is aligned with brand voice, tone, and positioning.
• Organising and coordinating events when necessary. This can be local events or in locations across the globe where we have locations.
• Optimize content for SEO and user engagement.

Growth Marketing & Lead Generation

• Plan and execute growth initiatives to attract and convert B2B leads (e.g. via LinkedIn, email campaigns, partnerships, content distribution).
• Identify and test new channels or tactics to drive qualified traffic and leads.
• Collaborate with sales to align marketing activities with pipeline generation goals.
• Track and report on KPIs for content performance and lead generation (traffic, conversions, engagement, etc.).

Analyze Performance

• Dive deep into marketing data to track KPIs, identify trends, generate actionable insights, and report on the effectiveness of growth initiatives.
• Leverage AI-powered analytics tools where applicable.

Automation & Tools

• Utilize and optimize marketing automation platforms, CRM systems, and other marketing technology to streamline workflows, personalize communications, and scale efforts.

What You'll Bring

• 8+ years of experience in a Growth Marketing, Digital Marketing, or similar role, preferably within a B2B SaaS, IT consulting, or technology company.
• Strong analytical skills with the ability to interpret complex data, identify patterns, and translate insights into actionable strategies.
• Proficiency with analytics tools (e.g., Google Analytics, Pipedrive, CRM dashboards, etc).
• Proven track record of designing, executing, and analyzing marketing experiments (A/B testing, multivariate testing).
• Solid understanding and practical experience across various digital marketing channels (SEO, SEM, social media, email marketing, content marketing, paid advertising).
• Excellent written and verbal communication skills in English.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Benefits

The Things We Really Care About:

• Health Insurance, because health comes first
• Flexible working hours
• Open holidays, take the time you need for yourself
• Profit distribution for everyone
• Mindera Annual Trip, Sports, and sharing groups to connect and have fun!
• Training & conferences, create your own training plan
• Child Care vouchers

Other Good Things:

• Choose Laptop & Peripherals that best suit your needs
• Hotspot with unlimited usage (PT)

Location Type: Remote