Growth Marketing Specialist

Porto, Porto District, Portugal

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Digital Solutions, BiotechnologyIndustries

Requirements

The candidate should have 8+ years of experience in Growth Marketing, Digital Marketing, or a similar role, preferably in B2B SaaS, IT consulting, or a technology company. They must possess strong analytical skills, proficiency with analytics tools like Google Analytics and CRMs, and a proven track record in designing and analyzing marketing experiments. A solid understanding of various digital marketing channels including SEO, SEM, social media, email marketing, content marketing, and paid advertising is essential, along with excellent written and verbal communication skills in English and the ability to thrive in a fast-paced environment.

Responsibilities

The Growth Marketing Specialist will drive acquisition, activation, retention, and revenue goals by working across the customer lifecycle and optimizing marketing efforts. Responsibilities include positioning the company as an expert through content, identifying speaking and publication opportunities, and building a community on social platforms. They will develop and execute a content strategy, create and manage a content calendar, and collaborate with internal teams to generate compelling stories. The role involves planning and executing growth initiatives for lead generation, identifying and testing new marketing channels, collaborating with sales on pipeline generation, and tracking KPIs for content performance and lead generation. Additionally, the specialist will analyze marketing data to identify trends and insights, report on initiative effectiveness, and utilize marketing automation platforms and CRM systems to streamline workflows and scale efforts.

Skills

Growth Marketing

Content Strategy

Brand Building

Lead Generation

SEO

Social Media Marketing

Email Marketing

B2B Marketing

Digital Solutions

Community Engagement

Content Creation

Partnerships

Mineral

Develops AI tools for sustainable agriculture

About Mineral

Mineral.ai develops technology solutions aimed at improving the agriculture industry. The company utilizes perception technology, artificial intelligence (AI), and machine learning (ML) to create tools that help farmers, researchers, and agricultural advisors increase crop yields, manage pests, and adapt to climate change. Their products include precision agriculture tools that optimize resource use and advanced data analytics platforms that provide insights from agricultural data. Unlike many competitors, Mineral.ai focuses on creating partnerships within the agriculture sector to co-develop solutions, enhancing their product offerings. The goal of Mineral.ai is to support sustainable food production and help feed the world more efficiently.

Mountain View, CaliforniaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, AI & Machine LearningIndustries

51-200Employees

Risks

Transition from Alphabet may lead to financial instability and resource loss.

Licensing model could reduce control over technology application and revenue stability.

Difficulty in monetizing technology indicates challenges in creating durable revenue streams.

Differentiation

Mineral.ai uses AI and ML to revolutionize agriculture with precision tools.

The company partners with industry leaders like Driscoll's for real-world technology applications.

Mineral.ai's licensing model allows broad integration into existing agribusiness systems.

Upsides

Licensing model increases market reach and technology integration in agribusiness.

Partnerships with companies like Driscoll's enhance technology application and sustainability goals.

Growing interest in agrivoltaic systems offers new partnership opportunities for Mineral.ai.

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