[Remote] Growth Marketing Lead (United States & Canada) at Cointracker

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Fintech, SaaSIndustries

Skills

Key technologies and capabilities for this role

Growth MarketingPaid MediaAffiliate MarketingSEOLifecycle MarketingAnalyticsExperimentationPerformance MarketingUser AcquisitionRetentionRevenue GrowthCustomer Relationship Management (CRM)Data AnalysisMarketing StrategyBudget ManagementA/B Testing

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a remote position.

What skills are required for the Growth Marketing Lead role?

The role requires expertise in owning paid acquisition campaigns across Meta, Google, TikTok, Reddit, and LinkedIn; managing affiliate programs with tracking and incentives; SEO improvements; attribution frameworks using tools like Roadway, Segment, Metabase; and building experimentation roadmaps with reporting in Looker, Notion, and Slack.

What is the salary or compensation for this role?

This information is not specified in the job description.

What is the company culture like at CoinTracker?

CoinTracker has a globally distributed team focused on enabling everyone to use crypto with peace of mind, with a high-autonomy, high-impact environment that thrives in ambiguity, testing, and learning to scale a consumer and enterprise crypto business.

What makes a strong candidate for this Growth Marketing Lead position?

A strong candidate thrives in ambiguity, enjoys testing and learning, has experience building growth engines across paid media, affiliates, SEO, and lifecycle marketing, and can partner with design, product, vendors, and leadership to drive acquisition, retention, and revenue.

Cointracker

Cryptocurrency portfolio tracking and tax reporting

About Cointracker

CoinTracker helps individuals and businesses manage their cryptocurrency investments and tax obligations. It offers a portfolio tracking and tax reporting software that allows users to connect their crypto wallets and exchanges, enabling them to monitor their balances, transactions, and investment performance in one place. A key feature is its tax reporting capabilities, which assist users in calculating their cost basis, net fiat invested, and capital gains, simplifying compliance with complex tax regulations. CoinTracker operates on a subscription-based model, providing premium features for a fee while also offering a free tier to attract new users. The goal is to provide essential services for portfolio management and tax compliance in the growing cryptocurrency market.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$98.8MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Risks

IRS's Form 1099-DA may impact users valuing privacy, affecting CoinTracker's user base.

A recent security breach could undermine user trust and raise data privacy concerns.

Coinbase's expansion of its subscription model could increase competition for CoinTracker.

Differentiation

CoinTracker offers seamless crypto portfolio tracking and tax compliance in one platform.

Partnerships with Coinbase and TurboTax enhance CoinTracker's credibility and user reach.

CoinTracker's multichain support includes Arbitrum, Optimism, and Cosmos, broadening its user base.

Upsides

Increased demand for DeFi tax solutions due to IRS's new Form 1099-DA requirements.

Partnership with H&R Block positions CoinTracker in the mainstream tax preparation market.

CoinTracker Connect offers real-time crypto tax advice, enhancing user engagement.

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