Growth Marketing Manager

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: $127.5K - $138.8K

Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.

Requirements

• Strong background in performance marketing
• Skilled in email marketing with Marketo
• Experience in a B2B software company (preferred)
• Data-driven mindset and ability to analyze campaign data

Responsibilities

Email and SMS Program Strategy & Management:

• Develop the Email and SMS campaign, nurture, and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets.
• Prioritize and allocate resources to deliver the best performance outcome.
• Develop segmentation strategies to personalize messaging and optimize engagement.
• Manage and optimize automated workflows, trigger-based campaigns, and A/B testing to improve performance.
• Collaborate with cross-functional teams to develop content, creative, and promotional strategies.
• Ensure best practices in email deliverability, audience targeting, and conversion optimization.

Direct Mail Program Strategy & Management:

• Develop the Direct Mail campaign and automation strategy to deliver against Dandy’s SMB & Enterprise customer acquisition targets.
• Allocate budget and prioritize resources to deliver the best performance outcome.
• Develop segmentation & personalization strategies to improve Direct Mail response rates.
• Partner with vendors and internal stakeholders to oversee production, personalization, segmentation and distribution.
• Analyze the performance of direct mail efforts and optimize for ROI and engagement.

Performance Marketing & Optimization:

• Establish KPIs, track performance, and generate actionable insights.
• Analyze campaign data to measure effectiveness and make data-driven budget & resource optimizations.
• Drive continuous improvement through testing, reporting, and strategic iteration.

Collaboration & Cross-Functional Leadership:

• Work closely with Product Marketing, Marketing Operation, Sales and Creative teams to develop the content strategy, audience targeting, and campaign execution.
• Partner with the Marketing Operations teams to ensure seamless integration of marketing technologies.
• Partner with Sales to optimize outreach strategies.

Application Instructions

• (Information not provided in the job description)

Company Information

• Dandy is transforming the dental industry.
• Backed by leading venture capital investors.
• Mission: To integrate and simplify dental practices through technology.