Senior Director of Growth Marketing
Constant ContactSalary not specified
- Full Time
- Senior (5 to 8 years)
$127,500 – $138,800Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Dental, Software, B2BIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, and have at least 5 years of experience in growth marketing, with a strong focus on performance marketing and digital channels. Experience with email marketing platforms such as Marketo is preferred, as is familiarity with B2B software marketing.
Responsibilities
The Growth Marketing Manager will develop and execute comprehensive Email and SMS marketing strategies to drive customer acquisition, manage automated workflows and A/B testing to optimize performance, and collaborate with cross-functional teams to create engaging content and promotional campaigns. Additionally, they will oversee Direct Mail program strategy and management, ensuring optimal ROI and engagement, and continuously analyze campaign data to drive performance improvements and strategic iteration.
Skills
Performance Marketing
Email Marketing
Marketo
Data Analysis
Campaign Management
Segmentation Strategies
Automation Workflows
A/B Testing
Content Development
Creative Strategy
Promotional Strategy
Direct Mail Campaigns
Vendor Management
Dandy
Digital dental lab services and software
About Dandy
Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.
Key Metrics
New York City, New YorkHeadquarters
2020Year Founded
$4.2MTotal Funding
SEEDCompany Stage
Enterprise Software, HealthcareIndustries
1,001-5,000Employees