Growth Marketing Manager
Dandy127,500 - 138,800 USD/year
- Full Time
- Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Higher EducationIndustries
Requirements
Candidates should possess at least 5 years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration. They should have a proven track record of managing large-scale marketing campaigns and working with external vendors, such as credit bureaus and agencies. Experience using data analytics to inform campaign decisions and drive growth is also required, along with the ability to work collaboratively with legal, compliance, and finance teams.
Responsibilities
As the Direct Mail Marketing Manager, you will oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition, collaborate with cross-functional teams to align on campaign goals and execution, work closely with credit bureaus to procure audience files and develop machine learning models, manage external agencies and vendors, and lead campaign forecasting, including financial performance and KPIs. You will also drive the success of direct mail campaigns, optimize campaign performance, leverage data-driven insights to improve targeting, and contribute to the company's revenue growth through innovative strategies, ensuring all campaigns meet compliance standards.
Skills
Direct Mail Campaigns
Campaign Management
Budget Management
Vendor Management
Data Analysis
Audience Segmentation
Cross-Functional Collaboration
Machine Learning
Compliance and Legal Standards
Earnest
Provides low-interest student and personal loans
About Earnest
Earnest provides financial services focused on student loan refinancing, private student loans, and personal loans. The company uses advanced data analysis and underwriting software to assess each client's financial situation, allowing them to offer low-interest rates tailored to individual needs. Clients can select flexible repayment plans that suit their financial circumstances, making it easier to manage their debt. Unlike many competitors, Earnest continuously adjusts its rates based on market conditions to remain competitive. The goal of Earnest is to help financially responsible individuals effectively manage their educational and personal debt.
Key Metrics
San Francisco, CaliforniaHeadquarters
2013Year Founded
$123.5MTotal Funding
ACQUISITIONCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees