Direct Mail Marketing Manager

Position Overview

• Location Type: Onsite (with monthly travel to Oakland)
• Job Type: Full-time
• Salary: Not specified

Earnies is dedicated to making higher education accessible and affordable. We empower students with financial support and help them manage their student debt. We offer private student loans, student loan refinancing, and scholarships.

The Direct Mail Marketing Manager position will report to the Head of Performance Marketing.

Responsibilities

• Oversee and manage large-scale direct mail campaigns (over 30 million mail pieces annually) aimed at driving new customer acquisition.
• Collaborate with cross-functional teams (Marketing, Risk, Finance, Client Happiness, Data & Analytics) to align on campaign goals and execution.
• Work closely with credit bureaus to procure audience files, optimize lists, and develop new machine learning models.
• Manage external agencies and vendors, ensuring on-time production, budget control, and quality output for all creative assets.
• Lead campaign forecasting, including financial performance, cost, and revenue projections, while maintaining dashboards and KPIs.
• Drive the success of direct mail campaigns, ensuring seamless execution from concept to delivery.
• Optimize campaign performance, growing customer acquisition while managing costs effectively.
• Leverage data-driven insights to improve targeting, audience segmentation, and campaign outcomes.
• Contribute directly to the company's revenue growth and marketing efficiency through innovative strategies.
• Ensure all campaigns meet compliance, legal, and quality standards.

Requirements

• Experience: 5+ years of experience in direct mail marketing or a related field, with a strong focus on campaign execution, budget management, and cross-functional collaboration.
• Vendor Management: Proven track record of managing large-scale marketing campaigns and working with external vendors (e.g., credit bureaus, agencies, lettershops).
• Data Analytics: Experience using data analytics to inform campaign decisions and drive growth.
• Collaboration: Ability to work collaboratively with legal, compliance, and finance teams for approvals and reporting.
• Travel: Willingness to travel to the Oakland office monthly to collaborate with other team members.

Even Better (Preferred Qualifications)

• Experience with machine learning models or predictive analytics in marketing.
• Familiarity with marketing automation platforms and CRM systems.
• Previous experience managing budgets and vendor contracts in a high-volume marketing environment.

Company Information

Earnies is committed to helping students live their best lives, free from the stress of student debt.

Application Instructions

• Not specified.