Responsibilities

The Growth Manager will manage and optimize user acquisition efforts in alignment with local business objectives and market-specific dynamics across the LATAM region. They will oversee the planning, execution, and optimization of paid acquisition campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, X, and ASA, while strategically understanding customer lifetime cycle marketing and CRM to optimize the onboarding funnel and boost retention. The role involves developing and implementing app marketing strategies to drive app installs, engagement, and conversions, conducting market research and competitive analysis to identify growth opportunities, and continuously improving ROAS performance through data-driven insights and A/B testing. Furthermore, the Growth Manager will manage acquisition budgets effectively, generate performance reports, collaborate with cross-functional teams, and foster a culture of test & learn within the acquisition team.