Growth Manager at Crypto.com

Hong Kong

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Fintech, TechnologyIndustries

Requirements

4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps
Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech
Ability to craft compelling messaging and value propositions across web and app stores
Proven track record managing large-scale acquisition campaigns (7-figure budgets)
Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms
Knowledge of attribution modeling, A/B testing, and user lifecycle strategies
Strong analytical mindset and data fluency
Experience collaborating with creative, compliance, and analytics teams
It's a plus if you have: Crypto native or familiarity with community-led growth and Web3 technologies
Passion for emerging technologies and innovative consumer products
Experience in mobile app growth, including App Store Optimization (ASO)
Familiarity with app CRM, email marketing, and retention/lifecycle strategies

Responsibilities

Develop, launch, and optimize paid campaigns across platforms like Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels
Manage daily budgets, bids, and pacing to maximize ROI and user acquisition within defined CPA targets
Tailor creative and messaging to regional regulations, app launch timelines, and user behavior
Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey
Integrate internal and third-party data sources to refine audience targeting and boost performance
Monitor campaign performance using tools such as Google Analytics and platform dashboards
Produce detailed reports on KPIs including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Click-Through Rate (CTR), conversion rate, and Lifetime Value (LTV)
Share actionable insights with cross-functional teams including creative, product, and compliance
Lead user acquisition and engagement for the consumer app
Define the value proposition and shape customer segmentation
Drive growth through strategic, data-driven marketing
Own and optimize paid acquisition campaigns across major channels, with a focus on performance, creativity, and scalability

Skills

Key technologies and capabilities for this role

Performance MarketingGoogle AdsMeta AdsYouTube AdsProgrammatic AdvertisingGoogle AnalyticsCampaign OptimizationAudience TargetingROI MaximizationCPA ManagementCAC AnalysisROASCTR OptimizationLTV Measurement

Questions & Answers

Common questions about this position

What is the salary range for the Growth Manager position?

The salary range is $120,000 - $168,000 a year.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for this role?

Candidates need 4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps, plus expertise in Google Ads, Meta, programmatic DSPs, attribution modeling, A/B testing, and a strong analytical mindset.

What is the company culture like at Crypto.com?

Employees are empowered to think big, try new opportunities, and work with a talented, ambitious, and supportive team.

What makes a strong candidate for this Growth Manager role?

A strong candidate has a proven track record managing large-scale acquisition campaigns with 7-figure budgets, deep understanding of app monetization and user behavior in mass-market tech, and experience collaborating with cross-functional teams.

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees