[Remote] Brand & Content Marketing Manager at Mento

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

5+ years of brand and content marketing experience, preferably in a startup or high-growth tech environment
Track record of building brand awareness, telling powerful stories, and driving customer acquisition
Exceptional writing skills

Responsibilities

Define and evolve Mento’s brand identity, including visual design and narrative, across web, product, and social
Lead the development of campaigns and go-to-market strategy for brand campaigns and tentpole moments
Plan and execute integrated marketing campaigns from concept to completion
Coordinate product launches, manage event marketing, develop partner marketing initiatives, and execute
Track campaign performance and optimize based on data insights
Create content (thought leadership, editorial, campaign messaging) for mento.co
Develop content calendars and manage editorial workflows across different formats
Oversee the external brand communications strategy, shaping public perception with media outlets
Write press releases, manage media relationships, and secure placements
Partner with sales to build a brand that grows and expands the community
Shape memorable experiences that drive word-of-mouth referrals and grow customer love
Develop an in-depth understanding of users, product, and business landscape to inform brand strategy
Lead a culture of experimentation to try new ideas that can help scale with optimal ROI
Track campaign performance to provide data-backed insights, optimize campaigns, and report impact
Collaborate cross-functionally with sales, design, partner/member success, coaching, product, and engineering

Skills

Mento

Personalized coaching for leadership development

About Mento

Mento provides personalized coaching services focused on enhancing leadership skills and improving work performance for professionals. The company primarily targets individuals who have recently been promoted or are looking to develop their leadership abilities, as well as organizations that want to invest in their teams. Mento's coaching model involves one-on-one sessions with experienced professionals who have undergone extensive training to effectively mentor clients. This approach has proven effective, with all members reporting improvements in their leadership capabilities and a 93% rate of enhanced work performance. Mento distinguishes itself from competitors through its high coach ratings, averaging 4.92 out of 5 stars, and its commitment to tailored coaching experiences. The goal of Mento is to empower individuals and teams to become better leaders and achieve greater success in their professional roles.

New York City, New YorkHeadquarters

2019Year Founded

$11.2MTotal Funding

SEEDCompany Stage

Consulting, EducationIndustries

51-200Employees

Benefits

✈️ Fully Remote

💰 Competitive salary & equity

🏥 Top notch medical, dental, vision & 401k plans

🌴 Unlimited vacation

💻 Whatever tech & supplies you need to be productive

Risks

AI-driven coaching platforms offer similar services at lower costs, impacting Mento's market share.

Economic downturns may reduce corporate spending on professional development, affecting Mento's revenue.

Data privacy concerns in coaching sessions could lead to regulatory scrutiny.

Differentiation

Mento offers personalized coaching with experienced professionals, enhancing leadership skills and work performance.

The company ensures high effectiveness with a 93% improvement rate in work performance.

Mento's coaches are highly rated, averaging 4.92 out of 5 stars.

Upsides

Growing demand for remote coaching services expands Mento's client base beyond traditional settings.

Increased corporate investment in employee well-being boosts demand for leadership coaching.

Subscription-based models in professional development offer Mento steady revenue and customer retention.

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