[Remote] Brand & Content Marketing Manager at Mento

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

HR Tech, AI, Professional DevelopmentIndustries

Requirements

5+ years of brand and content marketing experience, preferably in a startup or high-growth tech environment
Track record of building brand awareness, telling powerful stories, and driving customer acquisition
Exceptional writer who can craft punchy communications

Responsibilities

Define and evolve Mento’s brand identity, including visual design and narrative, across web, product, and social, with excellence, consistency, and emotional impact for coaches, partners, and members
Lead development of campaigns and go-to-market strategy for brand campaigns and tentpole moments to meet business goals
Plan and execute integrated marketing campaigns from concept to completion
Coordinate product launches, manage event marketing for conferences and webinars, develop partner marketing initiatives, and execute
Track campaign performance and optimize based on data insights
Create content including thought leadership, editorial, and campaign messaging; own messaging on mento.co
Develop content calendars and manage editorial workflows across formats like long-form/web, video/social
Oversee external brand communications strategy, shape public perception via media outlets, write press releases, manage media relationships, and secure placements with external agencies
Partner with sales to build brand, grow community of CHRO/CPOs, L&D, and talent leaders, and shape memorable experiences for word-of-mouth referrals and customer love
Develop in-depth understanding of users, product, and business landscape to inform brand strategy
Lead a culture of rapid experimentation to try new ideas for scaling with optimal ROI
Manage project operations: track performance, provide data-backed insights, optimize campaigns, identify opportunities, and report impact with clear communication structure
Collaborate cross-functionally with sales, design, partner/member success, coaching, product, and engineering teams

Skills

Key technologies and capabilities for this role

Brand StrategyContent MarketingVisual DesignSocial MediaMarketing CampaignsGo-to-Market StrategyProduct LaunchesEvent MarketingWebinarsPartner MarketingCampaign Analytics

Questions & Answers

Common questions about this position

What kind of work arrangement does this role offer?

This information is not specified in the job description.

What are the key skills needed for the Brand & Content Marketing Manager role?

The role requires skills in brand strategy and development, content marketing and storytelling, campaign development and execution, communications and PR, and data-driven insights with an understanding of users, product, and business landscape.

What is the compensation for this position?

This information is not specified in the job description.

What is the company culture like at Mento?

Mento has a fast-paced environment focused on rapid growth, creativity, strategic thinking, cross-functional collaboration, and building from the ground up to empower employees at top companies.

What makes a strong candidate for this role?

A strong candidate is a dynamic, creative strategist who thrives in fast-paced environments, can turn complex ideas into compelling stories, experiment with new approaches, and lead with excellence and data-driven insights.

Mento

Personalized coaching for leadership development

About Mento

Mento provides personalized coaching services focused on enhancing leadership skills and improving work performance for professionals. The company primarily targets individuals who have recently been promoted or are looking to develop their leadership abilities, as well as organizations that want to invest in their teams. Mento's coaching model involves one-on-one sessions with experienced professionals who have undergone extensive training to effectively mentor clients. This approach has proven effective, with all members reporting improvements in their leadership capabilities and a 93% rate of enhanced work performance. Mento distinguishes itself from competitors through its high coach ratings, averaging 4.92 out of 5 stars, and its commitment to tailored coaching experiences. The goal of Mento is to empower individuals and teams to become better leaders and achieve greater success in their professional roles.

New York City, New YorkHeadquarters

2019Year Founded

$11.2MTotal Funding

SEEDCompany Stage

Consulting, EducationIndustries

51-200Employees

Benefits

✈️ Fully Remote

💰 Competitive salary & equity

🏥 Top notch medical, dental, vision & 401k plans

🌴 Unlimited vacation

💻 Whatever tech & supplies you need to be productive

Risks

AI-driven coaching platforms offer similar services at lower costs, impacting Mento's market share.

Economic downturns may reduce corporate spending on professional development, affecting Mento's revenue.

Data privacy concerns in coaching sessions could lead to regulatory scrutiny.

Differentiation

Mento offers personalized coaching with experienced professionals, enhancing leadership skills and work performance.

The company ensures high effectiveness with a 93% improvement rate in work performance.

Mento's coaches are highly rated, averaging 4.92 out of 5 stars.

Upsides

Growing demand for remote coaching services expands Mento's client base beyond traditional settings.

Increased corporate investment in employee well-being boosts demand for leadership coaching.

Subscription-based models in professional development offer Mento steady revenue and customer retention.

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