Head of Product and Brand Marketing
HeadwaySalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Crypto, Gaming, Venture Studio, Performance MarketingIndustries
Requirements
Candidates must have proven experience managing P&Ls and achieving growth targets, with a minimum of 3 years in senior management roles, preferably in SEO-driven businesses. A strong understanding of SEO, affiliate models, and content strategy is required, along with knowledge of cryptocurrency and iGaming markets. Experience managing teams in a matrix organization and strong communication and stakeholder management skills are also essential.
Responsibilities
The General Manager will manage P&Ls and ensure sustainable revenue growth, defining and tracking key performance indicators. They will develop and execute strategies to increase traffic, rankings, and affiliate revenue of emerging brands, aligning objectives across multiple reporting lines. This role involves leading teams within a matrix structure, coordinating with content, product, and marketing teams to deliver SEO-optimized content, and building relationships with industry stakeholders. The General Manager will also represent the brand at relevant industry events.
Skills
SEO
Performance Marketing
P&L Management
Affiliate Marketing
Content Strategy
Stakeholder Management
Cryptocurrency
iGaming
Team Leadership
Financial Performance
Growth Strategy
Fin
Provides insights into customer operations workflows
About Fin
Fin provides tools for companies to gain immediate insights into the performance of their customer operations teams across various software applications. Their main product is a browser plugin that tracks and analyzes workflows, allowing businesses to see how their customer experience (CX) processes function in real-time. This data helps organizations identify best practices from top-performing teams, optimize their processes, enhance agent training, and make informed decisions about technology investments. Unlike competitors, Fin focuses on delivering detailed, actionable insights that support continuous improvement in customer operations.
Colma, CaliforniaHeadquarters
2015Year Founded
$19.5MTotal Funding
SERIES_ACompany Stage
Consulting, Consumer Software, Enterprise SoftwareIndustries
1-10Employees
Benefits
Competitive compensation
Work from home setup stipend
Unlimited PTO
Two annual company off-sites
Insurance premiums covered at 90%
401k
Risks
Domain acquisition by James Booth may cause brand confusion for Fin.
New CEO Evan Cummack's leadership may not align with company culture.
Intensifying competition in SaaS market could challenge Fin's client retention.
Differentiation
Fin offers a turnkey browser plugin for granular business insights.
Fin optimizes CX workflows across SaaS applications for improved agent training.
Fin enables companies to replicate top performers and streamline processes.
Upsides
Increased demand for remote work solutions boosts SaaS application adoption.
AI-driven analytics tools enhance Fin's business insights capabilities.
Growing trend of integrating customer feedback aids Fin's process optimization.
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