[Remote] Head of Brand & Creative at SentiLink

United States

SentiLink Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 7+ years in brand design, creative direction, or brand management in B2B or SaaS
  • Strong portfolio of system-level work and hands-on execution
  • Expert in Figma and Adobe Creative Cloud
  • Comfortable with presentation tools

Responsibilities

  • Brand ownership: Manage and evolve SentiLink’s visual and verbal identity across various platforms
  • Hands-on design: Execute design work for various materials including decks, websites, and digital ads
  • Design system: Establish and maintain a component-based design system and DAM structure
  • Events creative: Own end-to-end creative production for events
  • Vendor strategy: Identify, evaluate, and onboard agencies
  • Cross-functional alignment: Collaborate with other teams to maintain brand consistency
  • Internal brand: Work with HR and internal comms on employer brand
  • Program management: Orchestrate multiple campaigns and manage stakeholders
  • Quality control and governance: Implement checkpoints to prevent off-brand work
  • Measurement: Track adoption of the design system and report results

Skills

SentiLink

Machine learning solutions for identity fraud detection

About SentiLink

SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$81.7MTotal Funding
SERIES_BCompany Stage
Fintech, AI & Machine Learning, Financial ServicesIndustries
51-200Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off
Home Office Stipend

Risks

Sophisticated fraud techniques may outpace SentiLink's current detection capabilities.
Dependence on high-quality data could impact fraud detection effectiveness if data quality declines.
Intense competition in the fintech sector may threaten SentiLink's market position.

Differentiation

SentiLink specializes in detecting synthetic identities using proprietary machine learning models.
The company offers customizable solutions that integrate seamlessly with clients' existing systems.
SentiLink's Facets tool provides feature-specific intelligence to enhance fraud detection accuracy.

Upsides

Growing demand for synthetic identity fraud detection boosts SentiLink's market potential.
Partnerships with Scienaptic AI and Persona enhance SentiLink's fraud detection capabilities.
API-based solutions allow SentiLink to offer seamless integration and customization.

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