[Remote] Head of Brand & Creative at SentiLink

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Identity VerificationIndustries

Requirements

7+ years in brand design, creative direction, or brand management in B2B or SaaS
Strong portfolio of system-level work and hands-on execution
Expert in Figma and Adobe Creative Cloud
Comfortable with presentation tools

Responsibilities

Brand ownership: Manage and evolve SentiLink’s visual and verbal identity across various platforms
Hands-on design: Execute design work for various materials including decks, websites, and digital ads
Design system: Establish and maintain a component-based design system and DAM structure
Events creative: Own end-to-end creative production for events
Vendor strategy: Identify, evaluate, and onboard agencies
Cross-functional alignment: Collaborate with other teams to maintain brand consistency
Internal brand: Work with HR and internal comms on employer brand
Program management: Orchestrate multiple campaigns and manage stakeholders
Quality control and governance: Implement checkpoints to prevent off-brand work
Measurement: Track adoption of the design system and report results

Skills

Brand Strategy

Design Systems

Creative Direction

Program Management

Marketing

Visual Identity

Verbal Identity

Event Creative

Marketing Creatives

SentiLink

Machine learning solutions for identity fraud detection

About SentiLink

SentiLink provides solutions to help financial institutions prevent identity fraud. Their main product uses machine learning models to detect fraudulent activities during the application process. By analyzing data and reviewing cases with a team of risk analysts, SentiLink offers insights that help clients make informed decisions about approving customers. What sets SentiLink apart from competitors is their ability to adapt their products to various types of fraud and customize them to meet the specific needs of each client. The goal of SentiLink is to enable financial institutions to minimize fraud losses while maintaining a positive customer experience.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$81.7MTotal Funding

SERIES_BCompany Stage

Fintech, AI & Machine Learning, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Home Office Stipend

Risks

Sophisticated fraud techniques may outpace SentiLink's current detection capabilities.

Dependence on high-quality data could impact fraud detection effectiveness if data quality declines.

Intense competition in the fintech sector may threaten SentiLink's market position.

Differentiation

SentiLink specializes in detecting synthetic identities using proprietary machine learning models.

The company offers customizable solutions that integrate seamlessly with clients' existing systems.

SentiLink's Facets tool provides feature-specific intelligence to enhance fraud detection accuracy.

Upsides

Growing demand for synthetic identity fraud detection boosts SentiLink's market potential.

Partnerships with Scienaptic AI and Persona enhance SentiLink's fraud detection capabilities.

API-based solutions allow SentiLink to offer seamless integration and customization.

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