Field Marketing Specialist at Forma

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Data Security, TechnologyIndustries

Requirements

3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies
Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders
Proven track record of planning, executing, and measuring the success of both in-person and virtual events
Deep understanding of demand generation, lead nurturing, and account-based marketing strategies
Experience with CRM tools (e.g., Hubspot) and marketing automation platforms, with strong analytical skills to track and report on campaign performance

Responsibilities

Develop and execute integrated field marketing plans, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth
Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities
Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities
Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes
Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals
Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration
Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region
Act as a brand ambassador for Formal, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities

Skills

Field Marketing

Account-Based Marketing

ABM

Partner Marketing

Event Management

Trade Shows

Conferences

Webinars

Sales Enablement

Forma

Flexible employee benefits management platform

About Forma

Forma provides a flexible benefits platform designed for HR teams and employers to enhance their employee benefits offerings, particularly in remote and hybrid work settings. The platform allows employers to tailor a variety of benefits to meet the specific needs of their employees, promoting higher utilization and satisfaction. Forma addresses common HR challenges, such as underutilization of benefits, by simplifying access and increasing awareness among employees. Additionally, the platform includes tools for monitoring compliance and risk, ensuring that companies adhere to relevant regulations. Unlike many competitors, Forma focuses on flexibility and accessibility, making it easier for organizations to create a healthier and more engaged workforce. The goal of Forma is to transform employee benefits management, providing a beneficial solution for both employers and employees.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$38.9MTotal Funding

SERIES_BCompany Stage

Consulting, Social Impact, EducationIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Home Office Stipend

401(k) Retirement Plan

Unlimited Paid Time Off

Parental Leave

Risks

Emerging startups with similar platforms could reduce Forma's market share.

Economic downturns may lead to reduced spending on employee benefits.

Data privacy concerns could undermine trust in Forma's platform.

Differentiation

Forma offers a curated vendor collection with preferred pricing, eliminating reimbursement hassles.

The platform provides flexible benefits tailored to remote and hybrid work environments.

Forma ensures compliance with regulations through continuous risk and compliance monitoring tools.

Upsides

Growing demand for personalized benefits boosts Forma's market potential.

Remote work trends increase the need for flexible benefits platforms like Forma.

Advancements in AI enable Forma to offer more personalized benefits solutions.

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