[Remote] Senior Field Marketing Manager - West National at Confluent

United States

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$160,400 – $175,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Data Streaming, SaaSIndustries

Requirements

6+ years of proven field marketing experience within enterprise software/SaaS
Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across strategic and enterprise account segments, preferably supporting regions in the Western United States
Proven track record of generating pipeline and expanding customer accounts
Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs
Proven ability to work cross-functionally

Responsibilities

Define, execute, and holistically own the West National regional marketing strategy and plan, including targeting, program execution, tactics, logistics, metrics, and budget across multiple marketing tools
Serve as a trusted partner to sales leadership and support a cross-functional team across sales, SDRs, partners, customer success, and solutions engineering
Build and align the regional marketing strategy and plan to sales priorities, pipeline, and revenue goals, with a focus on flawless execution and superior end-user experience
Work with partner technology group and partner marketing to develop and execute joint partner programs aligned to regional priorities
Collaborate with marketing stakeholders to identify relevant messages, use cases, assets, channels, and calls to action for West National personas and segments
Work closely with global campaigns to leverage consistent strategy, messaging, and assets in regional programs
Create and execute integrated programs that are partner-inclusive and multi-channel (digital, web, webinars, email/nurtures, SDR plays, field events, executive and third-party programs) to drive pipeline, accelerate velocity, and increase consumption
Drive strategic, targeted 1:1 account-based programs for top accounts in collaboration with sales and account plans
Align and coordinate with cross-functional teams and marketing stakeholders to build and execute field programs on time and within budget
Track and analyze key metrics (pipeline, incremental consumption, product-led consumption, database growth/accuracy, account engagement) to measure business impact
Keep field sales, SDRs, and customer success teams informed on marketing activities that support adoption
Review and communicate West National regional performance using a data-driven approach
Work with Marketing and Sales Operations to optimize marketing tools and technology (e.g., 6sense, Postal)
Travel up to 25% as needed

Skills

Key technologies and capabilities for this role

Field MarketingGo-to-Market StrategyPipeline GenerationCampaign ManagementSales EnablementMarketing StrategyProgram ExecutionBudget ManagementCross-Functional CollaborationMetrics AnalysisEvent LogisticsAccount TargetingRevenue Growth

Questions & Answers

Common questions about this position

What is the salary range for the Senior Field Marketing Manager role?

The salary range is $160.4K - $175K.

Is this position remote?

Yes, the position is remote.

What are the key responsibilities of this role?

The role involves defining and executing the West National regional marketing strategy, partnering with sales leadership, building cross-functional teams, developing joint partner programs, and creating integrated multi-channel programs to drive pipeline and revenue.

What is the company culture like at Confluent?

Confluent values team members who ask hard questions, give honest feedback, show up for each other, with no egos or solo acts—just smart, curious humans pushing toward something bigger together.

What makes a strong candidate for this position?

A strong candidate will have experience in field marketing for enterprise accounts, the ability to partner effectively with sales teams, and skills in strategy development, program execution, cross-functional collaboration, and driving pipeline through targeted campaigns.

Confluent

Data streaming solutions for real-time processing

About Confluent

Confluent specializes in data streaming solutions, focusing on helping businesses manage and process real-time data streams. Its main product is built on Apache Kafka, an open-source platform that allows users to create real-time data pipelines and streaming applications. Clients, including large enterprises and financial institutions, utilize Confluent's tools to collect, process, and analyze data streams, which helps them make quicker and more informed decisions. Unlike many competitors, Confluent offers a subscription-based model for its cloud platform, Confluent Cloud, and its on-premises software, Confluent Platform, ensuring a steady revenue stream. The company also provides professional services like training and consulting to assist clients in optimizing their data streaming solutions. Confluent's goal is to be a leader in the data streaming market, enabling organizations to leverage real-time data for improved operational efficiency.

Mountain View, CaliforniaHeadquarters

2014Year Founded

$443.5MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Best Teammates on Planet Earth - Loving your job has a lot to do with the people around you. Luckily at Confluent, you will find some of the most genuine people who make you excited to come to work each day.

Adjustable Working Arrangements - While most of our employees work typical business hours, we encourage everyone to partner with their manager to make a schedule that works best for them and Confluent.

Robust Benefits - Health and wellness is important and Confluent is proud to offer a total benefits program that ranks in the top percentile of companies similar in size to our industry in our established geographies.

Rest and Recharge Days - Personal time off is great but it is even better when your whole team has the day. Each quarter, teams have three recharge days where the entire team logs off and refreshes before coming back to work.

Weekly Lunch Spend - At Confluent, we have a weekly lunch program called “No Pay Thursday.” On Thursdays, lunch is provided by Confluent at local restaurants and grocery stores, taxes may apply for some countries.

Flexible Paid Time Off (PTO) - Confluent employees work really hard to meet the needs of our growing and scaling business. To make sure that we don’t burn out, we encourage everyone to balance their PTO in an adequate way.

Risks

CTO Chad Verbowski's retirement may lead to a temporary leadership vacuum.

WarpStream acquisition may present integration challenges, disrupting operations.

Participation in MongoDB AI Program exposes Confluent to competitive pressures.

Differentiation

Confluent's platform is based on Apache Kafka, a leading open-source data streaming technology.

The company offers a subscription-based model, ensuring steady recurring revenue streams.

Confluent's solutions cater to diverse industries, enhancing real-time data processing capabilities.

Upsides

Increased adoption of Apache Flink complements Confluent's existing Apache Kafka-based solutions.

Integration with MongoDB's AI Applications Program enhances AI-driven data processing capabilities.

The OEM Program launch can drive new partnerships and expand market presence.

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