[Remote] Field Marketing Coordinator at Newsela

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Interested in transitioning to a career in marketing, or have 1 year of experience in marketing
Knack for making marketing assets and activation feel personalized
Experience working closely with Sales and Customer Success teams to drive growth and retention
Meticulously organized with an ability to work and demonstrate grace under pressure
Strong project management and entrepreneurial skills to work independently on complex projects
Comfortable with ambiguity and able to move forward in this environment

Responsibilities

Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager
Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
Refresh a library of self-service, customizable templates used by Sales and Customer Success
Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed

Skills

Key technologies and capabilities for this role

Highspotlead generationwebinarsdigital marketinglanding pagesdirect mailin-person eventssales enablementGTM playbooksevent logistics

Questions & Answers

Common questions about this position

What is the salary range for the Field Marketing Coordinator position?

The base compensation is $68,000 - $75,000, with total compensation including incentive stock options and benefits. This range may be adjusted based on actual experience.

Is this a remote position or does it require in-person work?

The role requires attending in-person events as needed and coordinating in-person event logistics, indicating some travel or on-site presence, though a full remote or office policy is not specified.

What skills and experience are required for this role?

Candidates should have 1 year of marketing experience or interest in transitioning to marketing, strong project management and entrepreneurial skills, meticulous organization, ability to work under pressure, and comfort with ambiguity. Experience working closely with Sales and Customer Success teams is also key.

What is the work environment like at Newsela for this role?

It's a fast-paced, high-output setting where you'll collaborate side-by-side with Marketing, Sales, and Customer Success teams, thrive in fast-turnaround environments, and find opportunities to scale for broader impact.

What makes a strong candidate for the Field Marketing Coordinator role?

A strong candidate has a knack for personalizing marketing assets, experience collaborating with Sales and Customer Success to drive growth, thrives in ambiguity with strong organizational and project management skills, and is motivated by revenue impact.

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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