Field Marketing Manager at Boingo

Colorado Springs, Colorado, United States

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$74,000 – $92,000Compensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Telecommunications, Military, DefenseIndustries

Requirements

3+ years’ experience in a professional marketing environment
Willing and able to travel up to 25% of the time
Well-rounded marketer with a penchant for account management
Tech-savvy and Excel proficient
Creative, autonomous, and a motivated self-starter
Excellent written and verbal communication skills for a variety of audiences
Strong marketer and articulate people-person
Familiarity with the military lifestyle

Responsibilities

Drive awareness of Boingo products and services among service members, partners, and base command through advertising, sponsorship, and events
Work with Creative Services to create localized advertising and marketing materials
Manage and distribute marketing materials throughout the base
Ideate, develop and execute regional marketing plans and campaigns to meet the growth and retention objectives of the region
Plan, manage, execute and report on localized events
Hire, train, schedule and manage sales and experiential marketing teams as necessary
Champion the customer experience
Serve as the lead Account Manager for all local base POCs (MWR, MCCS, SBMs, FSS, CORs, Housing Management, etc)
Track and analyze sales, churn, ARPU, and subscriber penetration by base and total within the assigned territory
Serve as on-the-ground SME by reporting sales activity, competitive analysis, occupancy information, base insights, trends, and lessons learned/feedback, etc
Manage and execute in-person focus groups on base to gather market research
Utilize tools to track contacts, events, project tickets, and data results in Salesforce, Looker, JIRA, Wiki, etc
Liaise with the Operations team to evaluate and complete business cases for new projects, upgrades, and renovations
Support business development efforts for private/bulk services and DOD/DOD adjacent opportunities
Perform duties as the marketing and sales liaison between Boingo customers, Boingo corporate, military leadership, sales teams, and field operations teams

Skills

Excel

Account Management

Field Marketing

Sales

Branding

Marketing

Boingo

Provides high-speed Wi-Fi and cellular services

About Boingo

Boingo provides high-speed Wi-Fi and cellular services to a variety of clients, including airports, stadiums, military bases, and multifamily communities. Their services include designing, installing, and maintaining advanced wireless networks that are ready for 5G technology. Boingo's offerings range from Distributed Antenna Systems (DAS) to Wi-Fi solutions, ensuring seamless connectivity for users. What sets Boingo apart from competitors is their comprehensive approach, which includes not only network installation but also ongoing monitoring and customer support. They generate revenue through various channels, such as advertising solutions, mobile carrier traffic management, and connectivity services for residential communities. Boingo's goal is to enhance user experience and operational efficiency by providing reliable and advanced wireless connectivity in high-traffic public venues.

Los Angeles, CaliforniaHeadquarters

2001Year Founded

$87.5MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees