Field Marketing Manager at VTEX

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Retail Technology, Omnichannel RetailIndustries

Requirements

The candidate must live in New York, Chicago, or Miami and have over 5 years of experience in a similar marketing role, preferably within a B2B SaaS or tech company. A proven track record in managing complex performance projects and event marketing with strict deadlines is essential. Experience in creating brand sponsorship and marketing campaigns across multiple digital channels, along with proficiency in Salesforce and marketing automation tools, is required. A tech and math mindset, digital commerce experience, and copywriting skills for campaign materials are also necessary. The ideal candidate is dynamic, curious, and adaptable.

Responsibilities

The Field Marketing Manager will be responsible for planning, organizing, and executing end-to-end event marketing initiatives, including industry trade shows and conferences, and measuring their success through KPIs. They will collaborate with sales leaders and BDRs to define target accounts and campaign goals, own campaign execution from concept to ROI reporting, and drive pipeline growth. Responsibilities also include identifying and executing co-partner marketing opportunities, tracking KPIs like MQLs, SQLs, and CAC, and providing feedback to content and brand teams on market-specific needs. The role involves supporting the production and execution of co-branded assets and webinars.

Skills

Event Marketing

Campaign Management

Content Marketing

Sales Enablement

Partnership Marketing

KPI Tracking

ROI Analysis

Market Research

Webinar Production

Demand Generation

Brand Awareness

Marketing Strategy

VTEX

Digital commerce platform for enterprises

About VTEX

VTEX provides a digital commerce platform designed for enterprises to enhance their selling and fulfillment processes. The platform allows businesses to integrate orders and inventory across various sales channels, which helps optimize fulfillment and delivery. VTEX's solution is customizable and offers an all-in-one approach that enables companies to improve their digital commerce strategies, increase conversion rates, and establish direct-to-consumer marketplaces. Unlike many competitors, VTEX emphasizes rapid deployment and extensive out-of-the-box capabilities, along with seamless integration with third-party sellers, allowing businesses to explore new revenue opportunities. The company's goal is to empower enterprises to efficiently navigate the digital commerce landscape and achieve growth through innovative selling strategies.

London, United KingdomHeadquarters

2000Year Founded

$355MTotal Funding

IPOCompany Stage

Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Risks

Integration challenges from acquisitions may disrupt service delivery and customer satisfaction.

Rising customer acquisition costs could impact VTEX's profitability if not managed effectively.

Dependence on third-party integrations poses risks if partners face operational issues.

Differentiation

VTEX offers a composable commerce platform, allowing tailored eCommerce solutions for businesses.

The platform integrates seamlessly with third-party sellers, enhancing revenue streams and market reach.

VTEX's rapid deployment and extensive out-of-the-box capabilities set it apart from competitors.

Upsides

Acquisitions of Newtail and Weni enhance VTEX's retail media and AI-powered customer service.

Partnership with Pinterest expands VTEX's social commerce capabilities, reaching more consumers.

VTEX's B2B and B2C solutions position it well in the growing digital commerce market.

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