Sr. Events Marketing Manager
MezmoFull Time
Senior (5 to 8 years)
Candidates should have 5-7+ years of proven experience in a B2B event marketing role. They must possess creative and innovative thinking with a willingness to take risks, iterate, and learn. The ideal candidate will own event execution, lead others to meet deadlines while maintaining quality, and proactively identify work streams to achieve goals. Proven ability to drive cross-functional collaboration, exceptional project and time management skills, and experience partnering with revenue and marketing operations teams are essential. Experience with planning and executing multiple sophisticated marketing events, excellent interpersonal skills, and self-motivation with strong problem-solving, strategic, and analytical capabilities are also required. Working knowledge of Salesforce CRM, Hubspot, Eventbrite, and other sales and marketing systems is necessary.
The Event Marketing Manager will plan, build, and execute event concepts and experiences targeting prospects and customers through industry conferences and hosted events. They will implement event programs using creativity and expertise to develop outstanding scalable, in-person experiences that drive new business and upsells. This role involves forecasting, measuring, analyzing, and reporting on the impact of demand creation activities on sales pipeline, revenue, and conversion. The manager will own pipeline targets, the marketing lead funnel after events, and conversion metrics, while also optimizing event programs for maximum ROI. They will communicate regularly with stakeholders on program results and findings, aggregating results weekly, monthly, and quarterly. The role requires working on multiple simultaneous events, developing templated scalable event programs, and managing third-party vendors, contractors, and budgets, including monthly reconciliation.
Legal services for personal injury cases
EvenUp Law provides legal services focused on personal injury, trucking accidents, and medical malpractice. The firm operates in multiple states, including Texas, Pennsylvania, California, Indiana, and Georgia. Its business model is based on a contingency fee structure, meaning they only receive payment if they win a case, taking a percentage of the settlement or judgment. What sets EvenUp Law apart from its competitors is its detailed case preparation and the ability to analyze cases like an adjuster or defense attorney, which leads to higher settlement amounts and quicker resolutions for clients. The firm also maintains a database of similar injuries and their values, which helps in providing accurate damage estimates. The goal of EvenUp Law is to save clients time and stress while ensuring they receive fair compensation for their injuries.