Field Marketing Manager
AstronomerSalary not specified
Full Time
Junior (1 to 2 years)
$60,000 – $75,000Compensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Home Building, Home Remodeling, SoftwareIndustries
Requirements
Candidates should possess at least 3 years of work experience, including experience teaching groups in-person about new products or services, preferably software. Strong presentation, relationship-building, and networking skills are essential, along with comfort in cold calling to arrange educational events. A valid vehicle for travel to events is required. Prior experience in the home building or remodeling industries, software marketing, or event planning and execution is considered a plus.
Responsibilities
The Field Marketing Associate will build awareness and demand for Houzz Pro software within local home building and remodeling communities by organizing and executing in-person educational events. Responsibilities include educating professionals about Houzz Pro's features, generating leads for the sales team, building brand affinity, and collaborating with the industry marketing team for support. This role requires approximately 75% travel to designated local markets.
Skills
Field Marketing
Event Marketing
Lead Generation
Community Outreach
Networking
Presentation Skills
Relationship Building
Cold Calling
Software Marketing
Event Planning
Social Media Marketing
Houzz
Online platform for home improvement services
About Houzz
Houzz is an online platform focused on home improvement and remodeling. It connects homeowners with professionals such as contractors, architects, and interior designers. Homeowners can browse a directory of professionals to find the right fit for their projects, while professionals can create detailed profiles to market their services. The platform also offers a wealth of inspiration and ideas for homeowners, allowing them to explore different styles and rooms, and connect with local experts. Houzz differentiates itself from competitors by combining a marketing tool, customer relationship management (CRM) system, and project management features into one platform. The company's goal is to facilitate home improvement projects by making it easier for homeowners to find professionals and for professionals to showcase their work.
Palo Alto, CaliforniaHeadquarters
2009Year Founded
$596.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, Enterprise Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Paid Vacation
Home Office Stipend
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Mental Health Support
Professional Development Budget
401(k) Retirement Plan
Health Savings Account/Flexible Spending Account
Wellness Program
Risks
Emerging platforms offering similar services at lower costs threaten Houzz's market share.
DIY home improvement apps may reduce demand for professional services on Houzz.
Economic downturns could negatively impact the home remodeling industry and Houzz's revenue.
Differentiation
Houzz offers the largest residential design database globally, enhancing user inspiration and ideas.
The platform integrates CRM and project management tools for professionals, streamlining their operations.
Houzz's international presence in cities like London and Tokyo broadens its market reach.
Upsides
Houzz Pro's new AI tools enhance project management and reduce costly errors for professionals.
The rise of smart home technology offers Houzz opportunities to expand its product offerings.
Increased demand for biophilic design allows Houzz to feature more nature-inspired ideas.
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