College Marketing Representative - LA

Position Overview

• Location Type: Remote
• Employment Type: Part-time
• Salary: Not specified
• Start Date: June/July 2025

As a paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 5-10 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first-hand music industry experience and be on the forefront of upcoming artists and new music.

Responsibilities

• Organically create awareness of The Orchard’s artists by liaising with and building relationships with influencers in your markets such as: your college radio station, DJs, student organizations, college newspaper and local sites to exploit all opportunities for exposure such as reviews, radio plays, and interviews.
• Maintain a local social media presence that promotes the artists you’ll be working with, utilizing a mix of digital assets that are supplied to you and creating your own content to support The Orchard’s artists.
• Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research appropriate apps, forums, and networks for the key 18-24yr old demographic for each artist.
• Research & attend local and campus events that will best facilitate the promotion of our artists.
• Attend our artists' shows to hand out promotional tools and get feedback from fans.
• Submit a detailed report on your marketing successes and initiatives for each campaign you run.

Requirements

• Currently enrolled Undergraduate Student in a 4-year university in Los Angeles with a minimum of 2 years left prior to graduation.
• Ability to manage own hours and be accountable for work assigned.
• Passion for music, an understanding of how peers discover and consume music, and a deep interest in music business & marketing.
• Understanding of social media marketing, staying current on trends, and an active presence creating content on TikTok, Instagram, Twitter, Facebook.

Perks

• Gain real-world music industry experience that will be a great addition to your resume.
• Opportunity to express creativity through locally run social channels, team brainstorms, and concert/album reviews.
• Access to inside information that will improve marketing outreach.
• Free ticket(s) into artists’ shows & possible meet and greet passes.
• Build valuable relationships within the local music industry.
• • many more!

Application Instructions

• No specific application instructions provided in the text.