Customer Experience Agent
WhatNotSalary not specified
Full Time
Entry Level & New Grad, Junior (1 to 2 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, AdvertisingIndustries
Requirements
- Bachelor’s degree
- 2+ years of experience in strategy or related role within creative services, digital experience, service design, digital product innovation, digital agency, marketing, or consulting
- Experience within CRM content strategy a plus, but not required
- Experience writing, editing or collaborating on brief development, marketing documents and creative materials
- Writing samples
- Example presentation
- Strong work ethic; savvy, motivated, positive and curious
Responsibilities
- Become an expert on client business, categories, consumers and value propositions
- Identify content strategy needs, gaps & opportunities across the customer journey
- Conduct content audits to assess how well existing content is performing
- Forge strong working relationships with other disciplines within the agency
- Partner with client services to help diagnose business problems and draft briefing materials for strategic and creative deliverables
- Partner with Creative, UX and Tech to collaborate on and to realize strategies, roadmaps and plans
- Monitor competitor strategies and the evolving innovation, experience and media landscape
- Serve as collaborative member of the Strategy team, including participation in brainstorms, work sessions, creative development reviews, research, analytics, reporting, etc
- Write and speak clearly and intelligently about complex ideas, systems, and strategies
- Become intimately familiar with all research tools, and use those tools to provide research inputs, including desk research, secondary and primary methods
- Support omnichannel content strategies by becoming an expert on the client’s brand, business, assets, customer, market and competitive landscape
- Continuously seek to embrace new content marketing trends, digital experiences, innovations, channels, apps, technologies, tools, and methods
- Regularly assess available data and define the path forward by concepting and ideating with Creative, UX, Data, Product and Production to develop roadmaps to effectively deploy across specific channels
Skills
Omnichannel Strategy
Content Strategy
Brand Analysis
Customer Insights
Market Research
Competitive Analysis
Digital Experiences
Content Marketing
Data Assessment
Roadmap Development
UX Collaboration
Creative Ideation
RAPP
Precision marketing agency using data-driven strategies
About RAPP
RAPP Worldwide focuses on precision marketing by using detailed data and advanced technology to create personalized marketing experiences for consumers. They serve a variety of clients across sectors like healthcare and technology, delivering engaging campaigns that enhance customer experiences and build brand loyalty. RAPP generates revenue through marketing services such as data analytics and creative content production, as well as consulting to optimize marketing strategies. As part of the Omnicom Group, they leverage a broad network of resources to provide effective marketing solutions.
New York City, New YorkHeadquarters
1965Year Founded
$1.3MTotal Funding
SEEDCompany Stage
Data & Analytics, Consulting, Consumer GoodsIndustries
1,001-5,000Employees
Risks
Loss of key personnel may disrupt strategic initiatives.
New creative leadership could impact client satisfaction if misaligned.
Resource diversion to internal initiatives may affect client service delivery.
Differentiation
RAPP leverages data and technology for personalized marketing experiences.
RAPP is part of Omnicom Group, enhancing its global reach and resources.
RAPP combines creative strategies with data analytics for effective customer engagement.
Upsides
AI-driven personalization enhances RAPP's targeted customer experiences.
Privacy-centric data tools align with RAPP's data-driven marketing approach.
Programmatic advertising complements RAPP's precision marketing model.
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