Events & Field Marketing Manager at Plaid

San Francisco, California, United States

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$140,000 – $200,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, B2BIndustries

Requirements

Have 3-5+ years of field marketing, event marketing, or similar experience at B2B startups
Possess hands-on experience building field marketing programs from scratch
Can point to specific deals you influenced or accelerated—not just leads generated
Are scrappy, strategic, and tie every experience to GTM strategy and revenue goals
Have exceptional organizational and project management skills: you can juggle multiple events simultaneously
Are willing to travel for events and on-site activations
Comfortable with ambiguity in an early-stage company
Enjoy a high-touch, customer-facing role
Excited about AI transforming customer support
Interested in working in person (hybrid with 3 days a week in SF office, plus customer visits and in-person sessions)

Responsibilities

Work directly with founders, sellers, and marketers to build a field marketing strategy that generates millions in pipeline directly influenced by experiences
Plan executive dinners where prospects become customers and help curate a customer advisory board that generates authority-building content
Identify and prioritize conferences and events that align with target customers and build a presence that makes Plain the obvious choice
Track and analyze event ROI obsessively—what drives real pipeline vs what is just noise or vanity metrics
Collaborate closely with Sales to ensure seamless handoff of qualified leads from events
Position Plain as the category leader in B2B support by hosting the conversations that shape where the industry is headed
Plan new initiatives and bold experiments, such as launching a pop-up activation or testing unconventional digital experiences

Skills

Key technologies and capabilities for this role

Field MarketingEvent PlanningMarketing StrategyROI AnalysisPipeline GenerationConferencesExecutive DinnersCustomer Advisory Board

Questions & Answers

Common questions about this position

What is the salary range for the Events & Field Marketing Manager role?

The salary range is $140K - $200K.

Is this role remote or onsite, and what's the office requirement?

This is a hybrid role requiring 3 days a week in the SF office, with onsite work in San Francisco.

What experience and skills are required for this position?

Candidates need 3-5+ years of field marketing, event marketing, or similar experience at B2B startups, hands-on experience building field marketing programs from scratch, proven influence on specific deals, scrappiness tying experiences to GTM strategy and revenue, exceptional organizational and project management skills, and willingness to travel.

What is the company culture like at Plain?

Plain is a small, tight-knit crew with offices in SF and London, featuring close collaboration across time zones with early starts around 7am and quiet afternoons for focused work.

What makes a strong candidate for this Events & Field Marketing Manager role?

Strong candidates have 3-5+ years building field marketing at B2B startups from scratch, can point to specific deals influenced, are scrappy and strategic in tying events to revenue, excel at project management for multiple events, and are willing to travel.

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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