Experience in planning and executing marketing communications and community-level strategy
Ability to serve as liaison with Area/Zone marketing functions
Skills in driving new community launches
Expertise in supporting sales strategies through process management
Knowledge of managing advertising activities, programs, and promotions
Proficiency in managing marketing budgets with ROI emphasis
Capability to oversee and coordinate teams for community launches
Experience implementing process improvement procedures for sales and new community launches
Ability to manage, analyze, and create strategies for Price Realization reports (option selection data, spec inventory home report, lot premium evaluation report)
Skills in monitoring and evaluating OSP consistency, communicating pre-feasy and feasy needs
Expertise in analyzing ongoing strategic marketing needs and providing decision points/data
Responsibilities
Manage all advertising activities for the Division
Oversee implementation of advertising programs and promotions
Manage marketing budget spending with an emphasis on ROI
Oversee and coordinate teams assigned to new communities for community launches
Implement process improvement procedures for sales and new community launches
Manage, analyze, and create implementation strategies with regard to all Price Realization reports including option selection data, spec inventory home report, and lot premium evaluation report
Act as liaison to Zone and Area Strategic marketing functions
Monitor and evaluate the consistency of the OSP. Communicate pre-feasy and feasy needs to Zone and Area partners
Analyze and evaluate ongoing strategic marketing needs of the Division. Communicate as the voice of the Division for research on plans, options, etc. Provide Division with decision points and data provided by Zone/Area
Assist sales management in review and implementation of competitive community dynamics