[Remote] Director of Strategic Initiatives (United States) at Karat

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years of professional work experience in management or strategy consulting, corporate strategy, or operational experience in high-touch channel marketing or go-to-market functions
Executive stakeholder and program management skills
Executive-level communication skills—spoken, written, and presentation
Prior experience working with advisors, boards, or influencer networks at an executive level (preferred)
Residency in one of the following U.S. states: CA, CT, Washington, D.C., FL, GA, IL, KS, MD, MA, MO, NV, NC, NY, OR, PA, RI, SC, TX, VA, or WA

Responsibilities

Grow Karat's demand, awareness, and revenue by owning both the strategy and execution of operations and field events associated with high-touch Advisors and Technical Advisory Boards
Work directly with Karat's Founders, Investors, and Advisors to activate their networks and grow demand for Karat, as well as recruit new advisors globally in strategic expansion markets
Partner with Karat's product leaders and Technical Advisor Board (TAB) members to curate thought leadership content that can be used to open doors for revenue growth and brand awareness
Map networks and create strategic angles in partnership with Karat's Go-to-Market teams and our Advisors to introduce Karat's value proposition
Own program operations and execution, including drafting and distributing thought leadership pieces with Advisors, designing and running operations around flagship CXO event experiences, and running operations around communications to our advisor network
Regular travel for strategic face-to-face meetings

Skills

Karat

Financial services for social media influencers

About Karat

Karat provides financial services specifically designed for social media influencers and content creators. The company offers customized credit cards that take into account the unique financial situations of influencers, who often have significant income from sponsorships and brand partnerships but may not have traditional credit histories. By using social media metrics like follower count and engagement rates to evaluate creditworthiness, Karat enables influencers to access credit products that meet their needs. Unlike traditional banks, which may overlook this niche market, Karat focuses on providing tailored financial solutions that offer liquidity and flexibility. The goal of Karat is to empower influencers to manage their finances effectively and support their business growth.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$54.2MTotal Funding

DEBTCompany Stage

Fintech, Financial ServicesIndustries

11-50Employees

Benefits

Generous time off

Drive impact

401k matching

Health + wellness

Flexible work environment

Risks

Increased competition from fintech startups could erode Karat's market share.

Regulatory scrutiny on non-traditional credit assessments may impact Karat's operations.

Volatility in social media algorithms can affect influencers' income stability and creditworthiness.

Differentiation

Karat offers credit solutions based on social media metrics, not traditional credit scores.

The company provides tailored financial services for influencers, a niche yet growing market.

Karat's co-founders have experience from Instagram and Goldman Sachs, enhancing industry insights.

Upsides

Karat raised $70M in 2023, indicating strong investor confidence and growth potential.

Partnerships with Visa enhance Karat's credibility and expand its financial product offerings.

The rise of micro-influencers expands Karat's potential customer base significantly.

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