[Remote] Director, Sales Development at Boulevard

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Beauty, Self-Care, Salon, SpaIndustries

Requirements

5+ years leading high performing SDR or inside sales teams in B2B SaaS, including managing managers
A track record of scaling through change while building operating rhythms, KPIs, and accountability
Deep command of SDR playbooks, from targeting and messaging to sequencing, qualification, and data driven decisions
Fluency with modern revenue tools, including Salesforce, Outreach, Gong, and related analytics and automation
Strong collaboration with Sales, Marketing, and RevOps
Strategic thinking with crisp execution and attention to detail
A people first approach that develops talent and builds a high bar culture
Curiosity and comfort with innovation, including practical use of AI to raise quality and throughput

Responsibilities

Lead, coach, and scale a high-performing SDR organization, including SDR managers, across inbound and outbound for SMB and upmarket
Build and run the operating system for the team, driving forecasting accuracy, process consistency, performance management, and strong hiring and retention
Partner with Sales, Marketing, and Sales Operations to align targeting, messaging, qualification criteria, and handoffs, with clear reporting and visibility
Implement and optimize tools and workflows that improve team efficiency, analytics, and decision making
Drive best practices in prospecting and lead conversion, using AI and structured experimentation to raise quality and output
Forecast pipeline creation with precision, communicate insights to leadership, and adjust plans accordingly
Develop talent and culture, ensuring SDRs grow into future sales leaders

Skills

Key technologies and capabilities for this role

Sales LeadershipTeam ManagementSales OperationsStrategic PlanningProcess DevelopmentSalesforceCRMData AnalysisTalent DevelopmentCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the team size for the Sales Development organization?

The Sales Development organization consists of 50 SDRs and is growing.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What experience or skills are required for the Director of Sales Development role?

The role requires hands-on leadership combining tactical execution with strategic vision, operational rigor, experience leading SDR teams across inbound and outbound for SMB and upmarket, and skills in forecasting, performance management, hiring, retention, and partnering across functions.

What does Boulevard's company culture emphasize?

Boulevard values insatiable curiosity, experimentation, simple sophisticated solutions, diverse backgrounds, openness, equal opportunity, and doing the best work of your life.

Boulevard

Business management platform for beauty services

About Boulevard

Boulevard provides a business management platform specifically designed for service-based businesses in the beauty and wellness industry. The platform includes tools for booking appointments, managing inventory, and enhancing customer interactions through features like customizable intake forms, two-way messaging, self-check-in, and automated arrival alerts. It allows businesses to create detailed client profiles that track past visits and purchases, enabling personalized service and stronger client relationships. Boulevard's one-tap tipping feature encourages upsells and pre-bookings, while its Software as a Service (SaaS) model charges clients a subscription fee for access. The platform is recognized for its user-friendly design and effectiveness in improving operational efficiency, setting it apart from competitors.

West Hollywood, CaliforniaHeadquarters

2016Year Founded

$105.1MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees

Benefits

100% Health, dental, & vision coverage

Flexible vacation & PTO

Quarterly bonus

401k Match

Boulevard bucks

WFH perks

Risks

Emerging competitors offer similar features at lower costs, threatening Boulevard's market share.

Economic downturns may reduce spending in the beauty industry, affecting Boulevard's revenue.

Data privacy concerns with third-party integrations could lead to regulatory scrutiny.

Differentiation

Boulevard offers a comprehensive platform tailored for the beauty and wellness industry.

The platform integrates client self-scheduling, CRM, and payment processing seamlessly.

Boulevard's focus on personalized services enhances customer experience and operational efficiency.

Upsides

Boulevard achieved a 122% increase in annual recurring revenue in 2022.

The company launched Boulevard Capital to provide growth funding for self-care businesses.

Boulevard's enhanced Google integration improves booking efficiency for medspas and salons.

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