Director, Product Marketing

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Advertising, Marketing TechnologyIndustries

Requirements

Candidates should possess 8+ years of experience in B2B product marketing or product management, with a preference for backgrounds in AdTech or MarTech and a strong understanding of the advertising ecosystem. They should have a solid technical foundation, allowing them to understand and articulate complex product concepts, and demonstrate a positive, solution-oriented mindset. Furthermore, they must possess leadership and influence skills to inspire and organize cross-functional teams with competing priorities, along with excellent storytelling abilities for written and verbal communication.

Responsibilities

The Director, Product Marketing will build and own a comprehensive Competitor program at DoubleVerify, conducting market insight analysis and customer research to align the DV portfolio narrative with customer needs. They will be a passionate advocate for DV’s technology and AI, crafting compelling stories to showcase differentiation across products and elevating awareness through internal and external assets, training, and enablement programs. The role involves enhancing the content library with engaging portfolio content, establishing and tracking key performance indicators (KPIs) to measure initiative success, and collaborating with teams across Commercial, Marketing, Product, Engineering, and Data Science to ensure effective execution of go-to-market plans.

Skills

Product Marketing

Portfolio Marketing

Competitive Analysis

Market Insight

Customer Insight

Storytelling

R&D Collaboration

DoubleVerify

Digital advertising verification and analytics services

About DoubleVerify

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.

New York City, New YorkHeadquarters

2008Year Founded

$385.7MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

401(k) Company Match

Performance Bonus

Company Equity

Risks

Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.

Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.

Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.

Differentiation

DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.

The company provides comprehensive media quality authentication across diverse digital channels.

DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.

Upsides

Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.

Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.

Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.

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