Director, Performance Marketing at Lakeside Software

Ann Arbor, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SoftwareIndustries

Requirements

8+ years of B2B demand generation and performance marketing experience, including partner/channel marketing
Strong track record in ABM execution, including use of intent tools like 6sense, Demandbase, Bombora, etc
Hands-on expertise in Marketo and Salesforce
Experience building co-marketing programs with resellers, MSPs, and/or GSIs
Proven ability to report on and optimize for KPIs such as MQLs, SQLs, pipeline, and revenue
Comfortable leading webinars, field events, and digital campaigns
Highly analytical mindset and strong attention to detail
Excellent communicator with strong cross-functional collaboration skills

Responsibilities

Design and execute integrated marketing programs across channels—email, paid media, webinars, field marketing, content syndication, and more
Lead targeted ABM programs focused on key verticals and strategic accounts using intent data platforms like 6sense or equivalent
Develop and execute co-branded partner campaigns, including joint webinars, digital advertising, and content initiatives
Manage end-to-end campaign workflows in Marketo and Salesforce, including segmentation, lead scoring, attribution, and reporting
Partner with Product Marketing, BDRs, Channel, and Sales to ensure messaging and campaigns align with buyer needs and sales objectives
Track and report on campaign performance and marketing-sourced revenue KPIs and OKRs; identify and execute improvements to increase ROI
Collaborate with sales and channel teams to support field marketing and in-region demand generation
Manage vendor relationships and negotiate contracts with media and technology partners
Own campaign calendar and budget, ensuring timely execution and clear results

Skills

Marketo

Salesforce

6sense

Account-Based Marketing

ABM

Intent Data

Paid Media

Webinars

Email Marketing

Field Marketing

Content Syndication

Lead Scoring

Attribution

Segmentation

Reporting

Lakeside Software

Digital Experience Monitoring for IT environments

About Lakeside Software

Lakeside Software focuses on Digital Experience Monitoring (DEM) with its main product, SysTrack, which helps large enterprises monitor and analyze IT system performance from the end user's perspective. SysTrack collects data from various endpoints to provide insights that assist IT departments in identifying issues, optimizing resources, and improving productivity. The company differentiates itself by offering a comprehensive view of IT performance and user experience, which is essential for organizations reliant on IT infrastructure. Lakeside Software aims to help organizations reduce IT costs, enhance system performance, and improve user satisfaction.

Bodegraven, NetherlandsHeadquarters

1997Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Consulting, Enterprise SoftwareIndustries

201-500Employees