Director, Paid Media (User Acquisition)

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare Technology, Digital Health, Weight CareIndustries

Requirements

Candidates should possess 8-12+ years of experience in paid media or growth marketing for consumer subscriptions, marketplaces, or telehealth. A minimum of 3 years leading teams and agencies is required, along with proven ownership of $10M+ annual spend and demonstrable improvements in CAC and LTV:CAC through reallocation, creative, and funnel optimization. Deep expertise in Meta, Google, YouTube, TikTok, and Programmatic/CTV is essential, as is comfort with affiliate/influencer economics and advanced testing and measurement techniques including geo experiments and lift studies.

Responsibilities

The Director, Paid Media will own the end-to-end paid growth plan, including forecasting and managing multi-million-dollar budgets across various channels. Responsibilities include orchestrating omni-channel acquisition, leading agencies and building in-house capabilities, driving creative performance through structured testing, and ensuring regulatory-safe advertising. The role also involves allocating spend with precision based on performance metrics, optimizing conversion funnels in collaboration with Product & Web teams, and safeguarding compliance with platform policies and medical/legal reviews. Additionally, the Director will champion segment mix shifts to attract high-fit personas and build and lead a high-performing team.

Skills

Paid Media Strategy

User Acquisition

Budget Management

Channel Management

Agency Management

Creative Development

Analytics

Regulatory Compliance

LTV:CAC Optimization

Meta Ads

Google Ads (Search/YouTube)

TikTok Ads

Programmatic Advertising

CTV Advertising

Display Advertising

Discovery Ads

Affiliate Marketing

Influencer Marketing

Experimentation

Unit Economics

Found

Personalized telehealth weight care services

About Found

Found offers personalized weight care services through telehealth, focusing on sustainable weight loss and healthier lifestyles. Clients engage in virtual consultations with board-certified clinicians who create customized weight loss plans that include medication, nutrition, and lifestyle guidance. Found differentiates itself by providing a holistic approach to weight care, addressing factors like stress and emotional health, and offering dedicated coaching and community support. Clients can track their progress using the platform's integration with Apple Health and Google Fit. With a large community of over 200,000 members, Found fosters a supportive environment for sharing recipes and weight loss milestones. The company's goal is to make weight care accessible and effective without relying on insurance.

San Francisco, CaliforniaHeadquarters

2019Year Founded

$128.4MTotal Funding

SERIES_BCompany Stage

Consumer Software, HealthcareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Paid Holidays

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Remote Work Options

Flexible Work Hours

Wellness Program

Risks

Increased competition from Instacart Health could impact Found's market share.

Reliance on AI for guidance may lead to inaccuracies and customer dissatisfaction.

Rapid growth may strain Found's operational capabilities, affecting service quality.

Differentiation

Found offers personalized weight care with virtual consultations and prescription medications.

The company integrates mental health support with weight loss through a partnership with BetterHelp.

Found's MetabolicPrint tool provides a unique, personalized weight health profile.

Upsides

Found raised $100M, valuing the company at $600M, indicating strong investor confidence.

The launch of MetabolicPrint positions Found as a leader in personalized weight management.

Found's partnership with BetterHelp enhances its holistic approach to weight care.

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