Group Manager, Growth Marketing - Paid Media

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Home Services, BiotechnologyIndustries

Requirements

Candidates must possess significant experience leading large-scale performance and multi-channel media portfolios, with a proven track record of owning multimillion-dollar budgets and accountability for efficiency, contribution, and ROI forecasting. Deep expertise in automation, infrastructure, and AI-driven optimization, along with advanced measurement frameworks such as MMM, incrementality, and portfolio modeling, is essential. Strong strategic and analytical skills are required to translate complex data into clear business insights and long-term direction, complemented by executive presence and communication skills to influence senior leaders and drive cross-functional alignment. Demonstrated ability to build, lead, and develop senior talent, fostering a culture of collaboration, accountability, and innovation, is also necessary.

Responsibilities

The Group Manager, Media will own the performance media portfolio strategy and budget allocation across TV, CTV, Online Video, Audio, and emerging channels, driving the execution of the media roadmap with clear OKRs, test-and-learn agendas, and performance goals. They will define and evolve best practices in partnership with Finance and Data Science to forecast, scenario plan, and model ROI, and lead automation and infrastructure innovation at scale by driving adoption of AI-driven tools. The role involves developing creative/media integration strategies, building advanced measurement frameworks to capture performance, and driving executive communications by presenting performance insights and forward-looking strategies in QBRs and leadership forums. Additionally, they will manage and develop a high-performing team of channel managers, fostering a culture of performance excellence.

Skills

Paid Media

Performance Marketing

TV Advertising

CTV Advertising

Online Video Advertising

Audio Advertising

Emerging Channels

Budget Allocation

Marketing Strategy

Data Science

Creative Strategy

Measurement Frameworks

Executive Influence

Team Leadership

Thumbtack

Online marketplace connecting consumers with local professionals

About Thumbtack

Thumbtack connects consumers with local professionals for various services through its online marketplace. Users can find professionals like plumbers, electricians, and landscapers by searching the platform, comparing prices, reading reviews, and booking services directly. The platform offers cost estimates based on numerous bids from professionals, helping consumers understand potential service costs. Thumbtack generates revenue by charging professionals for leads, which are inquiries made by customers through the site. This model allows Thumbtack to serve a wide range of customers across the U.S., making it easier for them to find and hire local service providers.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$680.3MTotal Funding

DEBTCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Paid Holidays

Phone/Internet Stipend

Mental Health Support

Risks

Increased competition from OfferUp could dilute Thumbtack's market share.

Dependency on RentRedi partnership may risk customer acquisition dynamics.

Reliance on external funding could be risky if market conditions change.

Differentiation

Thumbtack connects users with 300,000 local service businesses across the U.S.

The platform offers personalized guidance and cost estimates for various home services.

Thumbtack charges professionals for leads, ensuring a straightforward revenue model.

Upsides

Partnership with OfferUp expands market reach and customer base.

$75 million financing boosts technology investment and service expansion.

Experienced leaders enhance legal and user research capabilities, improving trust and experience.

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