Director of Sales Insights & Analytics

Remote

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$170,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Health & WellnessIndustries

Requirements

Candidates should possess 8+ years of experience in Sales Analytics, Business Intelligence, or Strategic Insights, ideally within the FMCG sector, specifically the C-store channel. They must demonstrate a proven ability to anticipate trends and provide strategic insights, coupled with advanced proficiency in Excel and data visualization platforms such as Power BI, Tableau, or Looker. Furthermore, experience working with syndicated data sources like IRI, Nielsen, SPINS, and Circana, alongside retailer POS tools, is essential.

Responsibilities

The Director of Sales Insights & Analytics will proactively monitor internal and external sales data to anticipate market shifts and customer behavior trends, delivering insights that shape sales strategy and drive commercial decision-making. They will own the development of high-impact dashboards and reports for executive stakeholders, analyze sell-in and sell-through trends, and lead sales forecasting models. This role involves partnering directly with the CSO and CEO to deliver strategic insights, simplifying complex data into actionable narratives, and collaborating cross-functionally with Sales, Marketing, and Finance to connect performance, customer behavior, and product mix. Finally, they will identify relevant industry trends and emerging market opportunities, generating trade-ready insights and supporting go-to-market decisions.

Skills

Data Analysis

Sales Performance

Market Trends

Strategic Foresight

Business Strategy

Data Narratives

Decision-Making

Leadership

Botanic Tonics

Wellness tonic made from kava and plants

About Botanic Tonics

Botanic Tonics offers a wellness tonic that serves as a healthy alternative to alcohol. The tonic is made from kava and other ancient plants sourced from the South Pacific and Southeast Asia, which are known for their relaxing and productivity-enhancing effects. This product is aimed at health-conscious consumers who want to relax and socialize without the negative impacts of alcohol. Unlike many competitors, Botanic Tonics focuses on direct-to-consumer sales through their website, allowing customers to purchase the tonic in various quantities, subscribe for regular deliveries, or buy in bulk. The company emphasizes customer testimonials and word-of-mouth marketing to promote its products. The goal of Botanic Tonics is to provide a natural beverage option that supports relaxation and social interactions.

Santa Monica, CaliforniaHeadquarters

2021Year Founded

VENTURE_UNKNOWNCompany Stage

Food & Agriculture, Healthcare, Consumer GoodsIndustries

51-200Employees