Head of Market Insights

Employment Type

Full time

About the Role

The Head of Market Insights position is a hands-on leadership role within Zoom's PSI (Product Solution & Industry) Marketing team. This role will support our vision to "Lead strategic positioning and market insights to accelerate customer awareness, adoption, and value realization of Zoom innovations through a Brand-to-Demand Marketing model."

About the Team

Zoom is the leader in modern enterprise video communications with a reliable cloud platform for video and audio conferencing, collaboration, chat, and webinars across mobile devices, desktops, telephones, and room systems.

Responsibilities

Building High-Performance Team

• Lead, develop, and mentor a diverse team of 5 insights professionals, fostering growth and excellence in market research and analytics
• Setting team priorities, allocating resources, and ensuring alignment with business objectives across all insights initiatives

Strategic Relationships and Research

• Building and maintaining strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to gather market insights and positioning feedback
• Coordinating executive briefings, product demos, and strategic sessions while tracking analyst research to inform product and marketing strategy
• Owning and executing comprehensive win/loss analysis to understand customer decision drivers and opportunities to improve win rates
• Designing market research studies, customer surveys, and leverage commissioned research to identify market opportunities and trends
• Partnering with Product Innovation teams on Jobs-to-be-Done frameworks and product-market fit validation
• Conducting Total Addressable Market (TAM) analysis, customer segmentation, and identify emerging trends that impact Zoom's strategy

Measurement and Communication

• Developing KPIs and measurement frameworks to track program effectiveness and market share progression
• Transforming complex market data and customer feedback into clear, actionable recommendations for executive leadership
• Working closely with Brand Strategy and Demand Generation teams to ensure insights inform campaign strategy and execution
• Providing market insights and customer research to support sales effectiveness and product roadmap decisions

Qualifications

• 7-10 years of experience in market research, analyst relations, or strategic insights roles, with 3+ years in people management
• Track record of building and leading high-performing teams while remaining hands-on with strategic initiatives
• Demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems
• Proven experience designing and executing primary research studies, surveys, and market analysis
• Excellent written and verbal communication skills with ability to present complex insights to executive audiences

Salary Range

• Minimum: $126,500.00
• Maximum: $276,700.00
• In addition to the base salary and/or OTE listed, Zoom has a Total Direct Compensation philosophy that takes into consideration: base salary, bonus, and equity value.
• Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.
• There may be a different range for candidates in this and other locations due to Zoom's location-based compensation structure.

Application Information

• Anticipated Position Close Date: 08/26/25

Ways of Working

Our structured hybrid approach is centered around our offices and remote work environments. The work style of each role, Hybrid, Remote, or In-Person, is indicated in the job description/posting.

Benefits

As part of our award-winning workplace culture and commitment to delivering happiness, our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, and emotional well-being.