Head of Market Insights

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Video Communications, Cloud Computing, Collaboration SoftwareIndustries

Requirements

Candidates should have 7-10 years of experience in market research, analyst relations, or strategic insights roles, with at least 3 years in people management. A demonstrated understanding of B2B technology markets, SaaS business models, and enterprise software ecosystems is required, along with proven experience in designing and executing primary research studies, surveys, and market analysis. Excellent written and verbal communication skills with the ability to present complex insights to executive audiences are essential.

Responsibilities

The Head of Market Insights will lead, develop, and mentor a team of insights professionals, setting priorities and allocating resources to align with business objectives. Responsibilities include building and maintaining relationships with key industry analysts, coordinating executive briefings, and tracking analyst research to inform strategy. The role involves owning and executing win/loss analysis, designing market research studies and surveys, and partnering with product teams on product-market fit validation. Additionally, the Head of Market Insights will conduct TAM analysis, customer segmentation, identify emerging trends, develop KPIs, and transform complex data into actionable recommendations for executive leadership, while also supporting sales effectiveness and product roadmap decisions.

Skills

Market Research

Analytics

Strategic Positioning

Customer Awareness

Customer Adoption

Brand Marketing

Demand Generation

Product Marketing

Team Leadership

Mentoring

Resource Allocation

Industry Analyst Relations

Gartner

Forrester

IDC

Executive Briefings

Product Demos

Win/Loss Analysis

Customer Surveys

Market Opportunities

Market Trends

Jobs-to-be-Done

Product-Market Fit

Total Addressable Market (TAM) Analysis

Customer Segmentation

KPI Development

Measurement Frameworks

Market Share Analysis

Data Analysis

Actionable Recommendations

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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