Director of Publishers and Platforms at Samba TV

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

AdTech, Media, AdvertisingIndustries

Requirements

7+ years experience in a revenue-focused Business Development or Sales role in advertising, data, measurement/analytics, or AdTech/MarTech SaaS sales working with leading media companies, agencies, brands or platforms
A solid understanding of the programmatic and digital landscape, and the use of data within it
Sell comfortably in a team-sell format to senior-level executives of adtech and ad measurement platforms
Hands-on experience developing and leading multi-level strategic customer relationships driven by successful delivery of high value solutions which have yielded tangible business results (increased revenue, new market penetration, & increased market share)
Able to operate comfortably across different client disciplines from Brand Management, Media, Research and Analytics, Data/Marketing
Strong consulting, finance, or platform background
Consultative approach, paired with strategic leadership, and communication skills
Experience selling into the largest advertising technology platforms, with an emphasis on the use of data solutions that support targeting, planning, and measurement applications
Experience in deal-making that requires the use of identity solutions to support direct digital matching, and the use of intermediaries like LiveRamp and Experian

Responsibilities

Prospect and grow the pipeline of “platforms” (Demand Side Platforms, and other programmatic platforms, data providers, and measurement providers) that integrate linear and streaming TV data into their products in the United States and Canada
Apply consultative selling skills to help Adtech clients develop solutions that optimize the use of TV data in today's omnichannel marketing ecosystem
Collaborate with Business Development, Marketing, Product, Engineering, Legal and Finance to help architect, negotiate, and close large-scale data, and analytics solution agreements
Manage a pipeline of high value opportunities through the Samba Enterprise Sales Process, and document the details using Salesforce
Develop effective sales strategies and deliver compelling product demonstrations and sales pitches with the product marketing organization
Cultivate and grow relationships with mid-level and senior leadership in target accounts to upsell services year-over-year
Collaborate with internal teams, working together to keep projects on track and resolving issues as they arise, connecting the dots between products, clients, and success with their end customers
Meet quarterly and annual revenue goals
Provide ongoing internal reporting and analysis for accurate revenue forecasting
Listen to, identify, and understand prospects’ viewpoint, and tailor communication to meet prospect needs and expectations
Suggest product and sales process improvements that will increase sales performance metrics (we want you to have a stake in growing the business)
Generate new product ideas and bring actionable client feedback back to product management

Skills

Business Development

Programmatic Platforms

Demand Side Platforms

AdTech

Data Solutions

Identity Solutions

LiveRamp

Experian

Consultative Selling

Omnichannel Marketing

Revenue Growth

Strategic Selling

Samba TV

Audience measurement and analytics for smart TVs

About Samba TV

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed insights and measurement services.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$44.4MTotal Funding

EARLY_VCCompany Stage

Data & Analytics, Consumer SoftwareIndustries

201-500Employees

Benefits

Flexible Work Hours

Remote Work Options

Professional Development Budget

Mental Health Support

Company Equity

Employee Discounts

Risks

Increasing competition from Roku and Amazon challenges Samba TV's market share.

Privacy-focused regulations may increase compliance costs for Samba TV.

Shift towards ad-free streaming services could reduce demand for advertising insights.

Differentiation

Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.

Proprietary multi-source panel is 100 times larger than traditional measurement systems.

Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

Upsides

Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.

Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.

Partnerships with digital audio platforms expand audience insights across media channels.

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