[Remote] Account Director - Publishers at Nielsen

Illinois City, Illinois, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Minimum 6-8 years of experience in business development or sales within the media, ad tech, or data analytics space
Deep understanding of audience data, measurement solutions and media buying processes across media clients and adtech
Strong network and relationships with the publisher and platform ecosystem
Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients
Exceptional relationship building, negotiation, and communication skills
Experienced in scoping and developing proposals and negotiation strategies
Analytical mindset with the ability to translate data into actionable insights
Excellent sales pipeline management skills with a track record of predictability and consistency
Self-starter, entrepreneurial mindset who can work independently and collaboratively in a fast-paced, dynamic environment
Proficient in Microsoft Office software
BA with a concentration in Communications, Marketing or Media a plus

Responsibilities

Prospect, network and build senior level relationships across broadcasters, publishers and platforms in US and Canada
Generate a pipeline of high-value opportunities aligned with NIQ’s growth strategy
Employ a consultative approach to deeply understand client needs and position NIQ solutions effectively
Lead deal cycles end-to-end, from proposal development, negotiation, and execution
Work with the Product, Commercial, and Operations Leads in curating client input to help develop and prioritize new and upgraded solutions
Develop client relationships that maximize renewals, upsells and expansion opportunities
Deliver insightful presentations and educate clients on current NIQ capabilities and resources
Achieving sales quota consistent with NIQ margin goals and delivery expectations
Collaborate with Sales Enablement and Product teams to ensure client satisfaction, renewal and growth which each account
Represent NIQ Media at industry events and serve as a trusted advisor in the evolving media landscape

Skills

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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