VP, Head of Marketing Analytics

Austin, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Computing, Artificial Intelligence, SoftwareIndustries

Requirements

Candidates should possess thorough subject matter expertise in metrics, models, and methods driving modern marketing performance, with deep experience in data architecture, attribution, funnel modeling, and performance frameworks. A proven track record of deploying AI/ML in marketing for forecasting, optimization, and anomaly detection is required, along with strong command of Snowflake, Adobe Experience Cloud, ServiceNow, and modern BI platforms. Executive presence, a strategic mindset, and a buying group mindset supported by data models are also essential qualifications.

Responsibilities

The VP, Head of Marketing Analytics will lead the data-driven heartbeat of Marketing, driving insights for real-time visibility and decision-making from attribution to AI and pipeline to buying group insight. This role involves owning the data story, shaping models, serving as the go-to leader for marketing performance across the C-suite, and acting as a catalyst for marketing operations by defining key metrics and embedding an AI-native, data-driven mindset. Responsibilities include unifying the data backbone of Marketing, establishing key performance indicators, leading attribution and full-funnel visibility, modeling buying behavior, championing AI as a growth engine, partnering cross-functionally with stakeholders, scaling insights across the marketing organization, and leading a high-performance team.

Skills

Marketing Analytics

Data-Driven Insights

Attribution Modeling

Pipeline Analysis

Buying Group Insight

Measurement Architecture

MMM

Lead Scoring

Campaign Performance

Data Storytelling

Model Shaping

KPI Definition

Cross-functional Partnership

ServiceNow

Cloud-based platform for digital workflows

About ServiceNow

ServiceNow offers a cloud-based platform that helps businesses automate and manage their operations, improving efficiency and enhancing customer and employee experiences. The Now Platform includes applications for IT operations, customer service, human resources, and security operations, all accessible over the internet. Targeting large enterprises across various industries, ServiceNow operates on a software-as-a-service (SaaS) model, generating revenue through subscription fees and professional services. The company's goal is to streamline business processes and drive digital transformation for its clients.

Santa Clara, CaliforniaHeadquarters

2004Year Founded

$81.5MTotal Funding

IPOCompany Stage

Consulting, Consumer Software, Enterprise SoftwareIndustries

10,001+Employees

Benefits

Generous family leave

Flexible PTO

Matched Donations

Retirement benefits

Annual learning stipends

Paid volunteer time

Risks

Competitors like Nvidia and Google Cloud may outpace ServiceNow in AI advancements.

Over-reliance on AWS infrastructure could pose risks if AWS changes its strategy.

The departure of Era Software's co-founder may lead to strategic shifts within ServiceNow.

Differentiation

ServiceNow's Now Platform offers comprehensive digital workflow solutions across multiple business functions.

The company focuses on large enterprises, providing tailored solutions for diverse industries.

ServiceNow's SaaS model ensures steady recurring revenue through subscription fees.

Upsides

ServiceNow's partnership with AWS enhances AI-powered workflows, driving enterprise innovation.

The integration with Crowe Cyber Economic Risk Analyzer boosts ServiceNow's cybersecurity capabilities.

ServiceNow's AI-driven campaign with Idris Elba increases brand visibility and engagement.

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