Senior Director of MarComm Operations and Product Development

About bswift

Want to be a bswifter? At bswift we’ve been transforming benefits administration since 1996, making it simpler, smarter, and more human. Our state-of-the-art, cloud-based technology and services empower employees to understand, manage, and love their benefits. From downtown Chicago, and remotely across the country, we serve thousands of companies and millions of people nationwide, reducing administrative burdens and freeing HR teams to focus on creating thriving, people-first workplaces.

We’re looking for motivated and goal-driven individuals who share our passion for delivering excellence and creating solutions that make a difference. The reward is a fun, flexible and creative environment with ample opportunity for professional and personal growth. If you love the bswift values of pursue excellence, embrace accountability, deliver superior service, and be a great place to work, we want to hear from you!

What You'll Do

The Senior Director of MarComm Operations and Product Development will be a key leader in driving excellence and innovation within the marketing department and Communication Agency. Operating at the intersection of strategy and execution, this role is responsible for managing the performance and optimization of the MarComm department’s effectiveness in order to meet bswift business objectives.

Areas of focus will include developing and refining key operational processes, ensuring consistency in documentation and workflows, overseeing Communication Agency product development initiatives, and acting as an executive sponsor for key clients. This role will be a critical member of the MarComm leadership team, ensuring both operational excellence and client satisfaction.

What You Will Be Responsible For (Essential Functions)

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Process Development and Standardization

• Establish and refine consistent processes across the department to enhance operational efficiency.
• Develop standardized documentation for project kickoffs, debriefs, and other essential client-facing activities.
• Oversee internal workflows including billing, time tracking, and intake procedures for clients and team members.
• Lead continuous improvement initiatives to optimize internal and client-facing processes.

Product Development

• Package existing communication services and develop new product offerings that meet client needs.
• Collaborate with the bswift product team to align Communication Agency content with broader product strategies.

Vendor and Tech Stack Management

• Manage vendor relationships and the Agency’s marketing technology stack to ensure effectiveness and value.
• Evaluate and optimize tools to support evolving departmental and company needs.

Reporting and Analytics

• Lead the development of reporting frameworks for marketing and Communication Agency efforts.
• Provide leadership with data-driven insights into billing, success metrics, and pipeline management.
• Collaborate with business analytics teams to improve tracking mechanisms and internal/client reporting.

Annual Enrollment (AE) Operations Oversight

• Own AE readiness, ensuring both client and creative teams are prepared.
• Lead internal debriefs to assess performance and identify areas of improvement.
• Build resource plans and lead capacity planning efforts to ensure teams are properly supported.
• Collaborate across functions to forecast project workloads and proactively address bottlenecks.

Client Relationship Management

• Act as the executive sponsor for key clients, building strong relationships and driving growth.
• Serve as a strategic partner, providing guidance and insights that help clients succeed.

What You Need to Succeed (Required Education and Experience)

• Proven experience leading operational strategy within a marketing, communications, or agency environment.
• Strong background in product development