College Marketing Representative - General Location

Position Overview

• Location Type: Remote (College Town & Campus)
• Employment Type: Part-Time
• Salary: Not Specified

As a paid part-time employee of The Orchard, you’ll be an advocate for artists that The Orchard distributes. You’ll promote 3-6 artists per month, as well as one-off promotions as they arise, in your college town and on campus by implementing digital and in-person marketing strategies. You’ll be a tastemaker in your market by working with local businesses, record stores, DJs, promoters, campus organizations, etc. You’ll be in charge of hosting listening events, organizing campus activations, and creating digital content for social media that directly supports The Orchard’s artists. Your focus will be on new releases and tour support for artists covering a wide range of genres. You’ll gain first-hand music industry experience and be on the forefront of upcoming artists and new music.

Requirements

• Education: Undergraduate Student currently enrolled in a 4-year university with a minimum of 2 years left prior to graduation.
• Availability: 20 hours per week.
• Skills:
  • Passion for music and understanding of how peers discover and consume music.
  • Deep interest in music business & marketing.
  • Understanding of social media marketing and current trends.
  • Active presence creating content on TikTok, Instagram, Twitter, Facebook.
  • Excellent written and verbal communication skills.
  • Team player and a flexible schedule.
• Transportation: Reliable transportation methods.

Responsibilities

• Artist Promotion: Promote 3-6 artists per month and one-off promotions.
• Relationship Building: Liaise with and build relationships with influencers (college radio station, DJs, student organizations, college newspaper, local sites).
• Social Media Management: Maintain a local social media presence, utilizing supplied digital assets and creating original content to support artists.
• Marketing Initiatives: Implement in-person marketing initiatives at record stores, lifestyle shops, and on campus.
• Research & Event Attendance: Research appropriate online sites, forums, and networks for the target demographic and attend local and campus events.
• Event Support: Attend artists’ shows to hand out promotional tools and gather feedback from fans.
• Reporting: Submit detailed reports on marketing successes and initiatives.

Application Instructions

• Submit a detailed cover letter and resume.
• Cover letters in addition to resumes are preferred.
• General Location: Tell us why you and your school/city would be a good fit for our College Marketing program.

Company Information

• Company: The Orchard
• Focus: Promoting artists and new music through digital and in-person marketing strategies.