Senior Marketing Manager - Web3 Gaming

Position Overview

Offchain Labs is seeking a Senior Marketing Manager to drive user adoption for Web3 games launching on Arbitrum. This role is crucial for ensuring the growth and success of partnered games, focusing on player adoption and on-chain activity. You will consult with partners and execute growth campaigns.

About Offchain Labs

Offchain Labs is dedicated to building a decentralized, secure, and transparent future through blockchain technology. We are at the forefront of blockchain innovation, fostering a creative, collaborative, and inclusive culture. Our flagship product, Arbitrum One, is a leading Ethereum scaling solution, and we continue to innovate with products like Arbitrum AnyTrust, Arbitrum Orbit, Stylus, BoLD, and Arbitrum Nitro. We also contribute to Ethereum core protocol development with the Prysm consensus client. Following significant funding rounds, we are expanding our team to shape the future of blockchain.

Why Offchain Labs?

• Lead the movement in decentralized technology.
• Work with cutting-edge blockchain innovations like Arbitrum.
• Be part of a passionate team bridging the gap between current blockchain capabilities and its potential.
• Contribute to shaping the future of a dynamic field.

Responsibilities

• Develop and execute comprehensive user growth strategies for gaming partners on Arbitrum, utilizing traditional and Web3 marketing techniques (social campaigns, content creator activations, digital marketing, NFT/token-based esports).
• Design and implement strategic growth incentive campaigns for the Arbitrum gaming ecosystem, aligning with partner objectives and increasing on-chain activity.
• Serve as a strategic growth consultant to gaming partners, understanding their needs and crafting tailored solutions for on-chain adoption.
• Orchestrate end-to-end marketing campaigns in collaboration with community, partnership, and product marketing teams.
• Build and maintain strong relationships with external stakeholders, providing strategic input and market insights.
• Establish and evolve growth frameworks and community engagement programs for the Arbitrum gaming ecosystem.

Requirements

• 5+ years of experience in growth management, with a strong preference for Web2 and Web3 growth experiences. Case studies and presentations will be required during the interview.
• In-depth knowledge of the Web3 gaming ecosystem.
• Good understanding of Web3 gaming user funnel challenges and cross-platform user journeys.
• Effective relationship-building and strong communication skills for partner interactions.
• Strong entrepreneurial spirit and ability to work autonomously.
• Gaming and/or Web3 professional marketing experience is highly preferred.

Employment Type

• Full-time

Location Type

• Information not provided

Salary

• Information not provided

Application Instructions

• Information not provided