Senior Marketing Manager, Gaming

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Gaming, BiotechnologyIndustries

Requirements

The ideal candidate will have a minimum of 5 years of experience in growth management, with a strong preference for professional marketing experience in either the gaming or Web3 sectors. A deep understanding of the Web3 gaming ecosystem, including its user funnel challenges and cross-platform user journeys, is essential. Excellent communication and relationship-building skills are required, along with a highly entrepreneurial and autonomous work style. Candidates must be prepared to present case studies during the interview process.

Responsibilities

The Senior Marketing Manager will develop and execute comprehensive user growth strategies for gaming partners on Arbitrum, utilizing both traditional and Web3 marketing techniques. This includes managing social campaigns, content creator activations, digital marketing, and innovative Web3-native engagement methods. The role involves designing and implementing strategic growth incentive campaigns, acting as a strategic growth consultant to partners, and orchestrating end-to-end marketing campaigns in collaboration with internal teams. Additionally, the manager will build and maintain strong relationships with external stakeholders, provide strategic input on go-to-market strategies, share market insights, and establish growth frameworks and community engagement programs.

Skills

Web3 growth techniques

User adoption

Marketing strategy

Blockchain

Gaming marketing

Offchain Labs

Develops scaling solutions for Ethereum blockchain

About Offchain Labs

Offchain Labs develops scaling solutions for the Ethereum blockchain, with its main product being Arbitrum. Arbitrum enhances Ethereum's performance by making transactions faster and cheaper, which is important during times of high network activity. The technology uses rollup technology to combine multiple transactions before sending them to the Ethereum blockchain, reducing congestion and costs. Offchain Labs serves a variety of clients, including developers and businesses in the blockchain and cryptocurrency sectors, and generates revenue through transaction fees and premium services. The company's goal is to make Ethereum more efficient and accessible for all users.

Princeton, New JerseyHeadquarters

2018Year Founded

$139.8MTotal Funding

SERIES_BCompany Stage

Fintech, Crypto & Web3Industries

51-200Employees

Benefits

Remote Work Options

Conference Attendance Budget

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Home Office Stipend

Risks

Competition from Layer 2 solutions like Optimism and zkSync is intensifying.

Regulatory scrutiny on blockchain projects could impact Arbitrum's operations.

Cryptocurrency market volatility may affect Arbitrum's adoption and usage.

Differentiation

Offchain Labs' Arbitrum offers faster, cheaper Ethereum transactions using rollup technology.

Arbitrum's integration with Lotte Caliverse showcases its capability in blockchain-based entertainment.

Arbitrum Stylus supports multi-language DApp development, enhancing developer flexibility.

Upsides

Growing demand for Layer 2 solutions boosts Arbitrum's adoption amid high Ethereum gas fees.

Partnership with Lotte Group expands Arbitrum's reach in the entertainment industry.

Launch of 15-minute withdrawals enhances user experience on Arbitrum Orbit chains.

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