Director of Marketing at Thunkable

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

No-code Platform, Mobile Application Development, BiotechnologyIndustries

Requirements

Candidates must have 10+ years of marketing experience, with at least 2 years in a leadership role, preferably within SaaS or developer tools. Proven expertise in content strategy, demand generation, and full-funnel growth is required, along with a strong understanding of data-driven marketing metrics like SEO, CAC, CVR, and LTV. Exceptional storytelling and communication skills, proficiency with marketing automation platforms (e.g., HubSpot, Google Ads, Meta), and analytics tools are essential. Familiarity with no-code platforms and prior startup experience are preferred qualifications.

Responsibilities

The Director of Marketing will lead and oversee all marketing activities, including developing and implementing the marketing strategy, managing the budget, and driving brand awareness and sales growth. This role involves analyzing market trends, coordinating marketing campaigns, and aligning marketing goals with business objectives. Key responsibilities include developing and optimizing demand generation campaigns across various channels to drive user acquisition and trial starts, owning performance marketing and conversion funnels, and defining/tracking KPIs to evaluate campaign performance and channel ROI. The Director will also own the marketing roadmap and budget, execute the content marketing strategy, and build compelling narratives to position Thunkable as a leader in no-code and AI-powered development.

Skills

Marketing Strategy

Budget Management

Brand Awareness

Sales Growth

Market Trend Analysis

Marketing Campaigns

Demand Generation

Lead Generation

Performance Marketing

Conversion Funnels

KPI Tracking

Channel ROI

Content Marketing

SEO

Video Marketing

Email Marketing

Thought Leadership

Product Marketing

Customer Success

Thunkable

No-code platform for mobile app development

About Thunkable

Thunkable provides a platform for creating mobile applications without the need for coding. Users can design, develop, and publish apps using a simple drag-and-drop interface, making app development accessible to both beginners and experienced developers. This platform is particularly beneficial for individuals and businesses that have app ideas but lack technical skills. Thunkable differentiates itself from competitors by offering a no-code solution that lowers the entry barrier for app creation, allowing a wider range of users to become app creators. The company operates on a subscription-based model, where users can access basic features for free, while advanced functionalities are available through paid plans. Thunkable's goal is to democratize app development, enabling more people to bring their ideas to life and participate in the technology space.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$32.7MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

11-50Employees