Vice President, Demand Generation

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software & SaaS, Data & Analytics, Marketing & AdvertisingIndustries

Requirements

The ideal candidate is an experienced leader with a proven track record of developing strategies and applying tactical execution to achieve high growth targets, possessing a thorough understanding of the funnel from all sources, and experience with both product-led and sales-led motions. Strong collaboration with Sales is expected, and a global demand generation strategy leveraging all relevant marketing channels to generate high-propensity pipeline aligned with revenue objectives is required.

Responsibilities

As Vice President of Demand Generation, the individual will lead the overall pipeline creation strategy and programs, managing critical areas of the marketing team including Global Campaigns, Field Marketing, ABM, and paid media/SEO. They will develop and execute a global demand generation strategy, manage the media budget and optimize campaign performance, lead global Field Marketing, ensure alignment with Field Sales, identify and execute digital campaigns, design and optimize clear funnels, and plan, execute, scale, and optimize high-performance ABM programs. This role will also involve collaborating with Sales, Finance, and product leadership across the organization.

Skills

Pipeline Strategy

Campaign Management

Field Marketing

Account-Based Marketing (ABM)

Paid Media

SEO

Leadership

Cross-functional Collaboration

Strategic Planning

dbt Labs

Cloud-based data management platform for analytics

About dbt Labs

GetDBT.com is a cloud-based data management platform that helps companies streamline their data development processes. It allows users to write business logic more efficiently, enhances code reusability, and ensures data quality through testing and governance features. Unlike its competitors, GetDBT.com focuses on scalability and complexity, making it suitable for businesses at various stages of data maturity. The company's goal is to empower organizations to manage their data effectively while providing reliable service through a subscription model.

Philadelphia, PennsylvaniaHeadquarters

2016Year Founded

$403.1MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Health Insurance

Paid Parental Leave

Wellness Program

Home Office Stipend

Risks

Increased competition from Fivetran's integration may lead to customer attrition.

Dbt Mesh's complexity could cause integration challenges for existing users.

New executive appointments may lead to strategic shifts misaligned with customer expectations.

Differentiation

Dbt Labs offers a unique open-source analytics engineering tool for data transformation workflows.

The platform supports SQL-based data modeling, appealing to data analysts and engineers.

Dbt Mesh architecture allows cross-project model referencing, enhancing scalability for complex data needs.

Upsides

Collaboration with Fivetran enhances platform capabilities, attracting more enterprise clients.

Mark Porter's appointment as CTO could drive technological advancements and innovation.

Recent dbt Cloud enhancements improve collaboration, appealing to large teams and enterprises.

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