Vice President, Demand Generation

Vice President of Demand Generation and Revenue Marketing

Position Overview

dbt Labs is seeking an experienced and strategic Vice President of Demand Generation and Revenue Marketing to lead our pipeline creation strategy and programs. This high-profile role will oversee Global Campaigns, Field Marketing, Account-Based Marketing (ABM), and Paid Media/SEO. You will collaborate closely with Sales, Finance, and Product leadership to achieve high growth targets. The ideal candidate is a data-driven leader with a proven track record of developing and executing successful demand generation strategies for both product-led and sales-led motions, with a deep understanding of the entire marketing and sales funnel.

About dbt Labs

dbt Labs is the pioneer of analytics engineering, empowering data teams to transform raw data into reliable, actionable insights. Since 2016, we've grown from an open-source project into the leading analytics engineering platform, used by over 50,000 teams weekly. As of February 2025, we've surpassed $100 million in ARR and serve over 5,400 dbt Cloud customers, including industry leaders like JetBlue, HubSpot, Vodafone New Zealand, and Dunelm. We are backed by top-tier investors such as Andreessen Horowitz, Sequoia Capital, and Altimeter.

Our core beliefs include:

• Code-based data transformations foster transparency, flexibility, and collaboration.
• Analysts should adopt software engineering best practices to build trusted data products.
• Core analytics infrastructure should be open source and user-controlled.
• Analytic code, not just tools, should be shared and community-driven.

dbt has become synonymous with analytics engineering, defining the modern data stack and serving as the data control plane for enterprise teams globally. We are growing rapidly and building a team of passionate, curious individuals worldwide.

Responsibilities

Strategy and Alignment

• Develop and execute a global demand generation strategy utilizing all relevant marketing channels to generate high-propensity pipeline aligned with revenue objectives.
• Manage the overall demand generation and revenue marketing strategy, programs, and budget, targeting key personas, verticals, and segments.
• Lead cross-functional teams to ensure successful execution of demand generation programs, including in-product, scaled digital programs, targeted marketing campaigns, and high-touch field events.
• Manage the media budget and optimize campaign performance for maximum ROI.

Regional Marketing

• Lead global Field Marketing, integrating global campaigns with local execution to achieve pipeline and revenue objectives worldwide.
• Ensure tight alignment between Field Marketing and Field Sales to optimize activities from opportunity creation through to close-win, engaging all personas from developers to C-level business owners.

Digital Campaigns/Paid Media/SEO

• Identify and execute the most efficient strategies through effective content promoted via paid placements.
• Navigate the evolving landscape of earned media to drive top-of-funnel growth.
• Design, execute, and optimize clear, measurable funnels that capture intent and nurture it through to handoff and pipeline creation.

Drive ABM

• Plan, execute, scale, and optimize high-performance ABM programs to meet aggressive demand generation goals and support sales success.
• Support revenue expansion with targeted ABM plays focused on extending value to the existing customer base.

Requirements

• Proven track record as an experienced leader in developing and executing demand generation strategies.
• Experience with both product-led and sales-led growth motions.
• Thorough understanding of the marketing and sales funnel from all sources.
• Effective collaboration skills with Sales teams.
• Data-driven and creative marketing approach.
• Experience managing media budgets and optimizing campaign performance.
• Experience leading and developing a team of marketers.

Application Instructions

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Company Information

• Company: dbt Labs
• Industry: Data Analytics, Software
• Mission: To empower data practitioners and define the modern data stack.
• Funding: Backed by top-tier investors including Andreessen Horowitz, Sequoia Capital, and Altimeter.
• Growth: Surpassed $100 million in ARR as of February 2025.
• Customers: Over 5,400 dbt Cloud customers, including JetBlue, HubSpot, Vodafone New Zealand, and Dunelm.
• Values: [Information about company values is mentioned but not detailed.]

Employment Type

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Location Type

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Salary

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