Director, Marketing Operations at Culture Amp

New York, New York, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, TechnologyIndustries

Requirements

Highly strategic and innovative mindset, excelling at transforming, optimizing, and scaling high-performing marketing and sales development teams
Expertise in championing data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment
Leadership that embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement
Ability to operationalize cutting-edge account-based experience (ABX) approaches, leveraging platforms like 6Sense and advanced AI workflows to accelerate pipeline and revenue growth
Experience working closely with Marketing and Demand Generation teams to build processes and technology stacks supporting company-wide priorities

Responsibilities

Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth
Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making
Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation
Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion
Champion Data Quality, Governance, and Scalable Systems: Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach
Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability
Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand
Build and Mentor a High-Performing, Innovation-Driven Team: Foster a team focused on innovation

Skills

Key technologies and capabilities for this role

Marketing OperationsABX6SenseAI WorkflowsDemand GenerationSDR LeadershipMarketing StrategyAutomationScalable SystemsData-Driven DecisionsPipeline GrowthRevenue OptimizationSaaS Operations

Questions & Answers

Common questions about this position

What is the salary or compensation for the Director, Marketing Operations role?

This information is not specified in the job description.

Is this Director, Marketing Operations position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Director, Marketing Operations role?

The role requires strategic and innovative leadership in marketing operations, expertise in data-driven decisions and operational excellence, proficiency with ABX platforms like 6Sense, AI-driven solutions and workflows, and experience optimizing marketing automation, CRM, analytics, and lead management processes.

What is the company culture like at Culture Amp?

Culture Amp focuses on making a better world of work through their employee experience platform, emphasizing people science, innovation, collaboration across marketing and sales teams, and leveraging AI and emerging technologies for efficiency and continuous improvement.

What makes a strong candidate for the Director, Marketing Operations position?

A strong candidate excels at operationalizing ABX approaches with platforms like 6Sense and AI workflows, scaling marketing and sales teams, integrating technology stacks like CRM and automation tools, and delivering data-driven insights through reporting and KPIs to drive pipeline growth.

Culture Amp

People analytics platform for employee engagement

About Culture Amp

Culture Amp provides a people analytics platform aimed at improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and monitoring goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed, data-driven decisions to enhance workplace culture and employee experience. Unlike many competitors, Culture Amp focuses specifically on the HR technology sector, which is rapidly expanding as companies prioritize employee engagement. The company operates on a subscription-based model, offering various pricing tiers tailored to the size of the organization and the features needed.

Melbourne, AustraliaHeadquarters

2009Year Founded

$267.4MTotal Funding

SERIES_FCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Employee Share Options Program

Professional Development Budget

Mental Health Support

Monthly Camper Life Allowance

Team budgets dedicated to team building activities and connection

Paid Vacation

Paid Holidays

Extended year-end breaks

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

Home Office Stipend

Medical insurance coverage for you and your family (Available for US & UK only)

Risks

Emerging HR tech startups offering cheaper solutions threaten Culture Amp's market share.

Rapid AI advancements may require Culture Amp to invest heavily to stay competitive.

Data privacy concerns and regulatory changes could impact Culture Amp's operations in key markets.

Differentiation

Culture Amp integrates AI to streamline HR feedback analysis, enhancing efficiency.

The acquisition of Orgnostic boosts Culture Amp's data analytics capabilities significantly.

Culture Amp's People Analytics product offers a unified platform for comprehensive workforce insights.

Upsides

Neera Desai's appointment as GM could strengthen Culture Amp's North American market presence.

Collaboration with Sonder emphasizes employee wellbeing, potentially leading to new wellness features.

AI integration in feedback analysis allows HR teams to focus on strategic initiatives.

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Director, Marketing Operations at Culture Amp

Requirements

Responsibilities

Skills

Questions & Answers

Culture Amp

About Culture Amp

Benefits

Employee Share Options Program

Professional Development Budget

Mental Health Support

Monthly Camper Life Allowance

Team budgets dedicated to team building activities and connection

Paid Vacation

Paid Holidays

Extended year-end breaks

Excellent parental leave and in work support program available from day 1 of joining Culture Amp

5 Social Impact Days a year to make a positive impact on the community outside of work

Home Office Stipend

Medical insurance coverage for you and your family (Available for US & UK only)

Risks

Emerging HR tech startups offering cheaper solutions threaten Culture Amp's market share.

Rapid AI advancements may require Culture Amp to invest heavily to stay competitive.

Data privacy concerns and regulatory changes could impact Culture Amp's operations in key markets.

Differentiation

Culture Amp integrates AI to streamline HR feedback analysis, enhancing efficiency.

The acquisition of Orgnostic boosts Culture Amp's data analytics capabilities significantly.

Culture Amp's People Analytics product offers a unified platform for comprehensive workforce insights.

Upsides

Neera Desai's appointment as GM could strengthen Culture Amp's North American market presence.

Collaboration with Sonder emphasizes employee wellbeing, potentially leading to new wellness features.

AI integration in feedback analysis allows HR teams to focus on strategic initiatives.

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