Head of Marketing
Maze$232,100 - $273,000/year
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, TechnologyIndustries
Requirements
- Highly strategic and innovative mindset, excelling at transforming, optimizing, and scaling high-performing marketing and sales development teams
- Expertise in championing data-driven decisions, operational excellence, and collaborative execution in a dynamic SaaS environment
- Leadership that embraces AI-driven solutions and emerging technologies to drive efficiency and continuous improvement
- Ability to operationalize cutting-edge account-based experience (ABX) approaches, leveraging platforms like 6Sense and advanced AI workflows to accelerate pipeline and revenue growth
- Experience working closely with Marketing and Demand Generation teams to build processes and technology stacks supporting company-wide priorities
Responsibilities
- Shape and Drive an Innovative Marketing Operations Strategy: Collaborate deeply with Marketing and SDR leadership to define and execute a roadmap that leverages ABX principles and AI-powered capabilities, continually seeking new ways to innovate, automate, and improve processes for demand generation and pipeline growth
- Advance Technology, Data, and AI Integration: Lead the thoughtful selection, integration, and optimization of marketing automation, CRM, ABX platforms (including 6Sense), analytics, and prospect engagement tools. Champion adoption of agentic and co-pilot AI workflows to unlock greater efficiencies, lower acquisition costs, and foster smarter decision-making
- Operationalize Data-Driven and AI-Enhanced Insights: Develop and maintain reporting, dashboards, and KPI inspection cadences (including Pipeline Council), utilizing AI-driven analytics to measure, predict, and improve campaign performance—especially ABX and demand gen programs. Deliver actionable recommendations that drive continuous optimization and innovation
- Elevate Lead Management with Intelligent Automation: Build and refine automated workflows for lead capture, scoring, nurturing, enrichment, and routing. Ensure ABX-qualified accounts and leads are prioritized efficiently, using AI solutions to enhance speed, accuracy, and conversion
- Champion Data Quality, Governance, and Scalable Systems: Design unified, automated standards and processes across marketing systems, proactively leveraging AI for data enrichment, cleansing, and predictive modeling to support both broad-based and targeted ABX outreach
- Strengthen Cross-Functional and AI-Enabled Alignment: Partner with Sales, Product, and Finance to align operations and technology with go-to-market and customer engagement strategies, incorporating intelligent automation and data-driven insights to maximize impact and scalability
- Standardize, Document, and Scale Best Practices: Continuously evolve workflows and operational standards to ensure the marketing and demand generation teams scale with efficiency and agility as ABX and AI initiatives expand
- Build and Mentor a High-Performing, Innovation-Driven Team: Foster a team focused on innovation
Skills
Marketing Operations
ABX
6Sense
AI Workflows
Demand Generation
SDR Leadership
Marketing Strategy
Automation
Scalable Systems
Data-Driven Decisions
Pipeline Growth
Revenue Optimization
SaaS Operations
Culture Amp
People analytics platform for employee engagement
About Culture Amp
Culture Amp provides a people analytics platform aimed at improving employee engagement, performance, and retention within organizations. The platform includes tools for gathering and analyzing employee feedback, conducting performance reviews, and monitoring goals. By utilizing powerful analytics and action planning features, Culture Amp helps businesses make informed, data-driven decisions to enhance workplace culture and employee experience. Unlike many competitors, Culture Amp focuses specifically on the HR technology sector, which is rapidly expanding as companies prioritize employee engagement. The company operates on a subscription-based model, offering various pricing tiers tailored to the size of the organization and the features needed.
Melbourne, AustraliaHeadquarters
2009Year Founded
$267.4MTotal Funding
SERIES_FCompany Stage
Data & Analytics, ConsultingIndustries
1,001-5,000Employees
Benefits
Employee Share Options Program
Professional Development Budget
Mental Health Support
Monthly Camper Life Allowance
Team budgets dedicated to team building activities and connection
Paid Vacation
Paid Holidays
Extended year-end breaks
Excellent parental leave and in work support program available from day 1 of joining Culture Amp
5 Social Impact Days a year to make a positive impact on the community outside of work
Home Office Stipend
Medical insurance coverage for you and your family (Available for US & UK only)
Risks
Emerging HR tech startups offering cheaper solutions threaten Culture Amp's market share.
Rapid AI advancements may require Culture Amp to invest heavily to stay competitive.
Data privacy concerns and regulatory changes could impact Culture Amp's operations in key markets.
Differentiation
Culture Amp integrates AI to streamline HR feedback analysis, enhancing efficiency.
The acquisition of Orgnostic boosts Culture Amp's data analytics capabilities significantly.
Culture Amp's People Analytics product offers a unified platform for comprehensive workforce insights.
Upsides
Neera Desai's appointment as GM could strengthen Culture Amp's North American market presence.
Collaboration with Sonder emphasizes employee wellbeing, potentially leading to new wellness features.
AI integration in feedback analysis allows HR teams to focus on strategic initiatives.
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