Director, Marketing Data Management

The Director, Marketing Data Management will lead and mentor teams responsible for data analysis, rapid prototyping, and audience selection, fostering a culture of innovation and accountability. This role oversees the rapid prototyping of data products to support tactical campaign and analytical activities and guides the development of prototype files for attributes not yet captured in hardened data products. The Director will lead the team responsible for audience selection within Adobe Experience Platform, ensuring accuracy, scalability, and alignment with campaign objectives, while collaborating with marketing and analytics teams to refine audience segmentation strategies. They will partner with analytics, insights, and marketing teams to prioritize and manage demand for audience and analytics needs, translating business requirements into actionable data prototypes and audience strategies. Additionally, this role guides the evolution of prototype data into hardened, scalable data products, ensuring quality, usability, and compliance, and contributes to the roadmap for data product development and lifecycle management.