[Remote] Media Audience Specialist at General Motors

The Media Audience Specialist will be responsible for supporting the architecture and integration of technologies and data sources for media planning, audience targeting, activation, and measurement. They will manage the internal media solutions roadmap, work closely with internal Marketing Science and Marketing Technology teams, and provide strategy for building paid media technology to facilitate in-house media buying and planning. The role involves day-to-day management of media technology vendors, conducting reviews of the media technology landscape, building recommendations for vendor selection, and assisting with the implementation and rollout of tech platforms, including training. Additionally, the specialist will troubleshoot platform issues, negotiate tech platform contracts with internal departments, and facilitate data transfers and platform integrations with internal and external stakeholders.