Media Audience Specialist

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Marketing, MediaIndustries

Requirements

The Media Audience Specialist must have a proven track record of operating and evolving media technologies, a strong understanding of omni-channel media targeting and measurement, and excellent communication skills. Candidates should be able to provide concise feedback and organized direction to diverse stakeholders, including internal teams and external agency and vendor partners. Curiosity, creativity, and collaboration are essential qualities for success in this role.

Responsibilities

The Media Audience Specialist will be responsible for supporting the architecture and integration of technologies and data sources for media planning, audience targeting, activation, and measurement. They will manage the internal media solutions roadmap, work closely with internal Marketing Science and Marketing Technology teams, and provide strategy for building paid media technology to facilitate in-house media buying and planning. The role involves day-to-day management of media technology vendors, conducting reviews of the media technology landscape, building recommendations for vendor selection, and assisting with the implementation and rollout of tech platforms, including training. Additionally, the specialist will troubleshoot platform issues, negotiate tech platform contracts with internal departments, and facilitate data transfers and platform integrations with internal and external stakeholders.

Skills

Media Planning

Audience Targeting

Media Activation

Media Measurement

Omni-channel Media

Data Integration

Workflow Solutions

Communication Skills

Problem-Solving

Collaboration

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees